The Analysis Of Pz Cussons Website Marketing Essay

The Analysis Of Pz Cussons Website Marketing Essay E-commerce has the capacity to improve existing businesses and also expand operational efficiency. However, in the wake of fierce competition, businesses are forced to be at their best as competitors are just a click away. (Xia Yang et al 2003) The limitless potentials of the internet in todays world have revolutionized the way business is done all over the globe thus making the world a global village. The thrust of this paper critically overviews the web site of PZ Cussons as a communication medium; in line with e-business management theory, the paper discusses issues bordering on advertising and branding. PZ was founded in 1879 by George Paterson and George Zochonis in which they set up a trading post in Sierra Leone. By 1899, they opened their first branch office in Nigeria (http://www.pzcussons.com/pzc/about/ourhistory/). The company has recorded remarkable achievements since then. The company majors on manufacturing leading brands of household items from soaps to milk. With the emergence of the World Wide Web, PZ Cussons is poised to take its business to the next level by taking advantage of technology. Needless to say that with the advent of e-business PZ Cussons should do even better. In todays world, it would be difficult to extricate a companys success from its website as this can either attract customers or repel them depending on customer relationship techniques employed by the web designer. The consistent growth in technological advancement and inventive initiatives has made tremendous impact and also made e-advertising interactive, exciting, and affordable to businesses. This paper analyses the website of PZ Cussons in relation to its competitors and highlights how PZ Cussons can benefit from vast potentials of the internet in advertising and promotion as well as building a better brand. Advertising Research has shown that much of what is expected from a website is largely dependent on the consumer. Lu and Yeung 1998 suggests that human to computer interface design factors are applicable to commercial web applications. However, the nature of the business and the way the business is done has to be taken into consideration when developing a web site. Putting together and responding to consumer feedbacks are an important part of communication activities when attempting to convert a first time buyer to a potential customer, as such fostering an online relationship. (Berthon et al 1996) In a bid to explore empirical studies and dimensions created basically for research on advertising, past works have attempted to forecast consumers behaviour towards internet advertising. It has been observed that culture or beliefs play a more pivotal role in consumers purchase intention rather than other factors like creativity, market size or internet usage. (Yang 2003). With the advent of e-commerce, PZ Cussons have taken up the initiative to advertise its company on the web, however, a lot of issues regarding the website would be discussed in the course of this paper. The process of ensuring that a site visitor becomes a customer and is retained is actually a proactive approach that can be stimulated by interactive features on the site (Geissler 2001). For most businesses, the home page in itself is an advertisement (Singh and Dalal 1999). The appearance of a home page can either engage a customer to go further or make the customer go elsewhere. It is imperative for the company or web designer to make the site as interactive as possible to enable businesses gain higher customer retention. Even as advert placement on web sites has become a normal occurrence in e-business world, it is noteworthy to comprehend internet advertising and understand consumer reactions or behaviours to advert placement on the internet. It is a well known fact that those who are optimistic about advertising are likely to be convinced by advertising (Mehta 2000). If a web site is very effective, it would always encourage first time visitors to the site to make a future purc hase of goods or services offered for sale. Since its origin in early 1990s, the structure of internet advertising has progressed from banner ads, spam emails, interstitials, superstitials, site sponsorships, and involuntary browser relocations (Yang 2003). Adverts online have consistently come under criticism (Bulik 2000b) and have been often considered as unnecessary and imprecise (Hwang and Kranhold, 2000). It has been argued that there is no inter-relation between advertising and corresponding results such as sales or profits (OConnell, 2001). Some Benefits of Online Advertising The power of the internet cannot be overemphasised as its reach is global at a fast pace. Online advertising has identified new means of passing personalized messages to be conveyed to specific customers. Most people these days would rather spend more time online than read a conventional newspaper. As such, businesses are more likely to create a greater awareness from online advertisement. It has the capacity to properly segment customer base as well as measure the impact or effectiveness of an advert. Online advert gives the customer the opportunity of choice based on their knowledge of a companys product or services. Website Effectiveness Although a lot of work has been done in the overall area of e-business (Hoffman Novak, 2000; Kauffman Walden, 2001) however, to further drive down the issues with PZ Cussons web site, we would take a look at Nathan Heinz and Quing Hus web site measurement effectiveness technique to help analyse their internet advertising application. They classified web site measurement effectiveness technique into three categories which are; the interactivity metrics, the information metrics and the service metrics. (Heinz and Hu 2006) Interactivity involves a platform in which customer feedback is encouraged for optimum performance. It also includes the availability of search engines on the web site as well as live chat or blogs in order to get the customers candid opinion on products or services. It also maintains a data base for registered customers. Zhu and Kraemer (2002). Information involves true and precise information on the web site at a particular time. This refers to continuously updating clients with reliable information on goods or services offered for sale. For example the cost of product or services and updating photos of new stock etc. It also encompasses the concept of simplicity of information passed across and gives detailed analysis of product uniqueness and relevance. This, if communicated effectively would go a long way in retaining first time customers. Kim et al (2002); Barnes and Vidgen (2003). Service involves maintaining good customer care operations as well as responding to customer query or issues. It also involves timely processing of online orders and security of online transactions on a web site. It also involves intermediating with social networking sites like face book to maintain an online community for excellent customer service. Barnes and Vidgen (2003); Rust and Lemon (2001). Analysis Based on Theory When we closely observe the PZ Cussons web site based on these three classes of efficiency measurement, we can see that interactivity level is very low. Site navigation and interactivity are significant factors of system quality for web buyer satisfaction (McKinney et al 2002). There is the absence of chat rooms to encourage customer interactions of feedback on brands. Though there is a search engine in place it is however limited to the site instead of expanding search capability to other search engines such as goggle. On the information metrics, it has been observed that PZ Cussons does not update its web site quite often to notify customers of changes made to products or upcoming events. Liu and Arnett (2000) highlight information provision as a major factor in the success of e-business web sites. PZ Cussons produces a wide variety of brands and with competitors such as Proctor and Gamble and Nestle, a lot needs to be done in terms of quality of information and timeliness of delivery. The service metrics on PZ Cussons web site shows very customer biased attributes as the is the absence of an online register, no avenue for customer registration online so no opportunity for feedback on customer queries on brands, there is also no opportunity for placing online orders so the issue of timeliness of orders does not even arise. Quite clearly, PZ Cussons has been able to develop their brand name over the years but are yet to tap into the vast potentials of the web for a greater market share. Branding A brand has been viewed as a promise made by a company to its customers and not a name or statement (Sterne 1999). Given the emergence of the World Wide Web and the revolution in the way business is being done across the globe, it would be expected that the perception of brands would come under a new dimension (Rowley 2004). Also, Ward and Lee (2000) suggest that an effective online presence is pivotal to a brands online success. A brands website has the capacity to create an impression on the consumer (Muller and Chandon 2003). From the graphics and pictures to texts on a web page can either attract or put off potential buyers. Chiang, I-Ping (2008) also suggests that brand awareness can be used together with specific consumer requirements and consumer behaviours to better position online brands. Most small and large businesses across the globe today can boast of an online presence. However, creating an online presence is hardly enough as Porter (2001) suggest that creating an online presence at a point in time was a competitive advantage but today a web site requires more competitive and distinctive features in order to achieve competitive advantage. The elements of a web site can be classified in different contexts depending on the products or services being marketed on the web site. For instance a car manufacturers website cannot be designed in the same pattern as a fast food website. World brands seek to identify with values that are common to many communities such as safety, style and status and service, which can be classified in different ways in diverse national contexts (Rowley 2004). However, for the purpose of the analysis of PZ Cussons website we would analyse the following elements: Logo, Graphics, Colour, Texts, Currency and news (Rowley 2004). Logo A logo presents a graphic language and discipline for the clear, consistent reflection of a companys visual identity (Henrion and Parkin 1967). Although the PZ Cussons brand name has built a reputation for itself in Africa, Asia and Europe over the years, it has done very little to project its logo. Its red, blue and white logo remains in it simplest form. Some of its leading brands like Venus have become more popular than PZ Cussons as a result of its inconspicuous logo. The logo represents a companys corporate visual identity through official corporate symbol (Balmer 1995). It is believed that a company corporate identity transcends mere symbols and signs but relates more to issues like corporate culture. Graphics This refers to visual logos, pictures and other images that may depict a brands values on a website (Rowley 2004). There are not too many graphics on the PZ Cussons web site, the pictures are not holistic and does not reflect the charisma of the company. Also, the Web Content Accessibility Guideline reveals that the PZ Cussons website is using (WCAG WAI) 1.0 (1999) which is an outdated version. Colour The PZ Cussons website makes use of a white background with red and blue colours. This is a very common colour combination as millions of websites use this same colour combination. This does not give any uniqueness to the company web page. Text Text addresses the tone of voice, and determines whether a message is intellectual, understandable and necessary (Rowley 2004). Text typifies the brands individuality; it is the brands vocal cords. The words that are written carry the brands message and the font determines the approach of communication. The PZ Cussons website uses the Calibri body font, and a text size 11. This is considered to be quite small and depicts timidity. The words on the home page are too much and should have been more of pictures and less words. News This refers to allowing visitors to the site access to current news and information relating to products and happenings in the industry. The PZ Cussons web site however, is not being constantly updated. On the PZ Cussons front page, there is a column for latest news, but the news in question are actually stale. A lot needs to be done in that regard. Recommendation PZ Cussons has come a long way since its inception without doubt, with its acquisition of major companies and continued expansion but yet to tap into the vast prospect ability of the World Wide Web. A web advert can be for both infotainment and promotional activities (Diaz et al. 1996); however, PZ Cussons seem to only have tapped from using the web as an informative medium thus relegating the latter. PZ Cussons in a bid to further expand the global reach of its company can take advantage of the web and promote its leading household brand to continents like America and Australia, this must however be done with some of the following recommendations. PZ Cussons must realise that its website is its corporate identity to the world and a representation of its corporate image as such should take advantage of that medium to make it web site more interactive with site visitors. It can incorporate the use of live chats and blogs to gather customer feedback on its brands. It can also adopt the concept of an online register to enable it maintain a database of customers online. PZ Cussons must come to terms with the realities of digitization and begin to open up marketing and sale of its brands online. With the emergence of e-market places, grocery shopping can be done by the click of the mouse. There must also be consistent updates on product offers, special sales and product information and ensure maximum customer satisfaction. With the advent of social networking sites like face book and twitter, PZ Cussons must build an online community for its customers who can share brand experiences with friends and further expand their network. It is often difficult to distinguish between online and offline branding. However, online branding comes with a lot pros and cons as such it will be reminiscent to highlight the plausibility of online branding and its effect on businesses with an online presence. PZ Cussons operates as a promoter for leading other brands which are distributed through an organised distributive channel. The online presence merely transmits brand messages and houses information. PZ Cussons would need to take advantage of their online presence build a dynamic approach to marketing its brands online. Conclusion PZ Cussons has to come to terms with the cutting edge of technology. It must parallel its real world brand dominance with that of its online branding experience and as well deliver its promise to customers. PZ Cussons must use their online presence to create awareness for its brands and encourage customer rapport. There is a huge difference between businesses that do not use online channel in marketing their goods and service and those that use the online channel. PZ Cussons must take advantage of both online and offline channels to expand their reach. Given the publicity the internet generates, PZ Cussons can benefit from cost savings spent on television and print media adverts by channelling funds to a single and cheaper advertising channel.

Essay --

There are numerous diverse courses for people to be well versed and trained with respect to particular data and capabilities they need for do the task which are responsible. These approaches include classroom statements with course readings, Pcs, handheld mechanisms, and other electronic approach. In recent years developer try to developed a new training method which is able to create basic work environment for employee. By rapidly moving social order where there is an incredible arrangement of accessible data and information, embracing and applying data at the correct time and opportune spot is required to fundamental productivity in both school and business settings. Augmented Reality (AR) is one technology that breathtakingly moves the area and timing of training. Augmented Reality (AR) is an influential user interface which is consolidating in to the reality and can be in the Pc created data ideal model improving a user's recognition environment. There are many type of VR with different user interfaces and present reality in a characteristic manner, concurrently utilizes the Pc to investigate identified data and to communicate with Pc created virtual objects. 1.1 Problem statement In many training environment using the augmented reality is common and now days many research are done or on-going to develop and improving this area. (Stytz, 2006) The current technology in augmented reality still not in perfect status the reason behind of this idea is lake of connectivity and sensory experience provided by the real world. In other hand the lack of collaborative and situation awareness and the coordination between trainers are another issue in this technology. To Provide better understanding for user of the environment training,... ...s dynamic diversion based learning in science (Klopfer, 2008; Squire & Jan, 2007). AR is additionally thought to help enhancing spatial capacity and mental revolution (Dà ¼nser, Steinbà ¼gl, Kaufmann, & Glà ¼ck, 2006). AR preparing is imperative in situations where the true, physical planet experience is important, e.g. in military operations (Brown, 2006) and in fragile medicinal operations (Yeo et al.,2011) AR system and provisions have been produced and connected to numerous instructive fields, for example AR science, science, math, and history in K-12 trainings and mechanical designing in higher training. moderately not many studies have been defeated the selection and the convenience of AR system and advancements in streamlined preparing. Both military preparing and fabricate in maintenance lives up to expectations are the main pertinent territories of AR to data.

Child labour Essay

Abstract It has been observed over decades that, poverty forces poor families to send their children to work, which results in a serious problem the world is facing nowadays. Child labour can leave many severe consequences on children and their families. When children work, it does not mean as a standard, they support their families economically, neither all of them get paid for their work since many of them work as bonded labour or as slaves. In addition to that, they face many problems which may cause permanent damage to their childhood. Children usually work to contribute and provide financial support to their families. Their health is often ignored by their parents or they may not be aware about their children’s health. This paper illustrates how both India and Nigeria have adopted laws and regulations to eliminate child labour. However despite all the efforts, child labour and the factors that  influence the incidence of child labour continues to be prevalent. The results from this study explain the reasons which forces children to work, poverty. This paper also draws conclusion that governments, societies, and communities should cooperate in a better way with each other to decrease child labour. Possible and innovate solutions and suggestions are arose at the end of this paper. Keywords: child labour, poverty, education, India, Nigeria, governments, International labour organizations 1 Introduction For many years, child labour has been one of the biggest obstacles to social development. It is a challenge and long-term goal in many countries to abolish all forms of child labour. Especially in developing countries, it is considered as a serious issue these days. Child labour refers to children who miss their childhood and are not able to have the basic amenities which a child should have. Recently the International Labour Organization (ILO,2013) estimated there are around 215 million children between the ages five to fourteen who works worldwide. They are often mistreated and work for prolonged hours, in very bad conditions. This can affect their health physically, mentally and emotionally. These children do not have the basic rights like access to school or health care. According to ILO (2013) the largest numbers of child labourers are working in hazardous work and the total number of child workers is increasing, even though it is forbidden by law. These children are vulnerable to diseases and they struggle with long-term physical and psychological pain. The main cause that induces children to work is poverty. These children work for their survival and their families. (Mapaure, 2009).Some studies like Dessy and Pallage (2003) argue not all the work that children do is harmful or brutal.  Some work may provide successful learning opportunities, such as babysitting or newspaper delivery jobs, but not if the work exposes them to psychological stress, like human trafficking, prostitution and pornographic activities. The international organizations have made great efforts to eliminate child labour across the world. Many countries have adopted legislation to prohibit child labour; nonetheless child labour is widespread throughout the world. It is not easy task for low income countries to achieve banning child labour. Several studies and international organizations considered that education is the key strategy in addressing child labour, and it can help children to stay away from work. However not every family can afford to send their children to school or, even if they enrolled, afford to keep them attending the school. 1.2 Research purpose and questions Child labour is a serious problem and a challenge for many developing countries. Many countries have enacted various laws and have taken serious initiatives to eradicate child labour, but still the problem is very widespread throughout the world. This paper critically examined child labour in India and Nigeria and how both governments undertake various programs to eradicate child labour through different organizations and agencies. In addition to understanding and investigating different reasons behind the plague of child labour that has engulfed throughout the world and a brief review on how child labour has so far been studied .Further, this paper states how to contribute to in raising the government’s awareness about the importance of issues related to child labour, education and their living condition. This research work addresses a question: What are the current patterns in child labour in India and Nigeria now? What kind of policies are adopted to address child labour in India and Nigeria? How does policies adopted relate to previously identified causes? 1.3 Methodology This study it has been based on a comparative case study between two countries. The comparative method is going to give the researchers practical tools for analysis and research. This approach allows the researcher to understand when two or more cases are set against one another(Bryman 2008, p.58). In order to answer research question secondary data is collected through literature material researched from academic books, articles, and news and research reports on child labour, poverty education and public health of child labour. The literature review is mostly based on research papers of different scholars and reports provided by UNICEF, ILO and World Bank in terms of international labour standards and human rights conventions. Secondary data were also extracted from international organisations like the ILO, the UN and the World Bank. This paper attempts to provide with realistic overview of the child labour situation. Peer reviewed online resources and academic articles written by d ifferent scholars, were used in this paper to determine the existing child labour policies. 1.4 Delimitation Since child labour is an extremely complex phenomenon, this study is limited to examining the nature and extent of child labour aged between five and fourteen years old. The largest number of working children between the ages of five and fourteen involved in economic activities worldwide. The study focuses on the fight against child labour, and the importance of legislation for working children. This study looks at the two countries India and Nigeria and to describe   what policies have already been implemented to tackle child labour. India and Nigeria have been chosen for the study because today, Asia has more child labour in the world, for example India has the largest number of world’s working children with almost every third child being a child labour  and every fourth child between the age group of five to fifteen is engaged in some economic activities. While, Nigeria has the highest the incidence of child labourers in Africa. Both countries have been experiencing th e burden of the phenomenon and difficulties to eradicate it(Bhat& Rather, 2009; Owolabi, 2012). 1.5 Outline This study is divided into four chapters. Chapter One provides the background of the problem, the purpose of the research question, methodology, delimitations and outline. Chapter Two explores the situation of child labour in India and Nigeria and then explains the problems of enforcing child labour regulations. Chapter Three gives an overview and definition of child labour- , rural and urban, the differences between boys and girls engaged in economic activity, the link between child labour and poverty, various factors involved in child labour. After a description of the International Legal frameworks of ILO and UNICEF and also describes some of the major international and regional organizations, governments and the work they have done to fight against child labour. Chapter Four presents the theoretical framework which gives outline of the causes behind child labour,the child labour problems in relation to primary schooling and the reasons which makes children drop out of school or not go to school. Chapter Five, the results of the study is reported. In Chapter six presents the conclusion. 2 Background The incidence of child labour is most prevalent in sub-Saharan Africa followed by Asia and the Pacific. The prevalence of child labour is very high in sub-Saharan Africa especially in Nigeria. About 48 million child laborers across sub-Saharan Africa, including 15 million in Nigeria engaged in child labour (Ajakaye,2013) In Asia and the Pacific is the region with the largest number of child labour, India has the largest number of children in the world (ILO,2012)Child labour is an old phenomenon in both India and Nigeria According to Vaknin(2009), it is traditional in both countries to  send a child to work children participated in agricultural and household work. Parents consider that the work help children learn new skills, however these children are exposed to hazards and to physical factors. Both countries were colonized by British. Nigeria became a British colony in 1800 but acquired its independence in 1960. Since independence the country experienced a very violent history. Nigeria is the most populous country in Africa with more than 170 million people. The country has the largest oil and gas reserves in sub-Saharan Africa. Despite its oil wealth, however, Nigeria remains highly underdeveloped. Poor governance and corruption have limited infrastructure development and social service delivery and slowing economic growth keeping much of the population suffers from extreme poverty (Ploch,2013) In 1612 India became British colony and independent in 1947. India is world’s second most populous country with 1.2 billion people. Indian economy is among the fastest in the world, however the level of poverty in India is still high with high rate illiteracy rates, disease, and malnutrition and largest awareness of poor people in the world(Krishna , 2012) In this chapter I look into the child labour situation in India and Nigeria and how government supporting to eliminate child labour. 2.1 Child labour in India The use of child labour is very prevalence in India and the cause is deep rooted with poverty. UNICEF India has estimated 28 million children aged five to fourteen involved in work (UNICEF,2011) Child labour is not a new phenomenon in India where children has always worked. During the industrial revolution child labour increased, due to the shift of labour movements to colonial countries. Children can be found in every sector of the informal economy (Molanka,2008).The incidence of working children in India are engaged in hazardous occupations such as factories manufacturing diamonds, fireworks, silk and carpets, glass and bricks(Waghamode& Kalyan,2013). There are several factors that force children to work such as inadequate economic growth, poverty, unemployment over population and lack of education and health care (Ahmad,2012). On school attendance in India a large number of children between ten to fourteen years of age are not enrolled in school because of household economic condition. Attendance in school or dropout differs for male and female while boys are more likely to provide financial income for the family, girls are more involved in household chores (Kakoli & Sayeed ,2013).High illiteracy and dropout rates are high in India due to inadequacy of the educational system. Even through many poor families don’t see education as a benefit to society, they consider that work develops skills that can be used to earn income (Ahmed, 2012) 2.2 The legal framework and policies to control child labour in India The India government has established various proactive policies towards elimination of child labour. India has not yet ratified ILO Conventions 138 and 182 on banning child labour and eliminating the worst forms of exploitation. However the government of India implemented a child labour law in 1986(The Child Labour Prohibition and Regulation Act) the legislation sets a minimum age for employment of children at fourteen years and forbid child labour in dangerous sectors. The Government prohibits forced and bonded child labour but is not able to enforce this prohibition. The Child Labour Prohibition and Regulation Act does not forbid child labour but consider about regulating it.But indeed the law does not eliminate all forms of child labour specially when the vast majority of children under the age of fourteen are working in family farms or doing households (Venkatarangaiya Foundation;2005). India has a number of child labour projects which have been implemented to help children from hazardous occupations and provide them an education. Including the National Child Labour Policy (NCLP) started in 1987. The aim of NCLP is to help children in hazardous activities and provide non-formal education, vocational training, supplementary nutrition etc. The ILO IPEC (International Programme on the Elimination of Child Labour) is also another progarmme which eliminate child labour, the programme sponsors 175 projects in India(Padmanabhan,2010 ) Furthermore, several NGOs like Care India, Child Rights and You, Global March against Child Labour, etc. have taken up the task to get the children back to school and also volunteers along with villagers. The MV Foundation is  non-governmental organisation (NGO) whose mission is to tackle child labour through promoting elementary education, even approaching parents to send their children to school. In spite of various laws regarding child labour and much efforts done by the non-governmental organizations, nonetheless children continue to work on a massive scale in most parts of the country. This is a problem because most child labour laws in India do not cover all types of work such as agriculture, wholesale trade, restaurants and domestic works. Usually these children are the most vulnerable child labourers (Venkatarangaiya Foundation;2005). Despite these efforts, child labour legislation to protect children has been unsuccessful, this is because of the majority of Indian population lives in rural areas with lack of infrastructure and is difficult to enforcement of laws and policies in rural areas. Many of the policies and legislative tools in India are rooted deeply in defection, allowing for illegal behaviours to take advantage of flaws. Many people believe that the cause of these behaviours is something technical, it will be shown that there is a relative heavy percentage of human omitting factor involved, often arising from the mentioned attitudes towards children’s work(Murphy, 2005). 2.3 Child labor in Nigeria Child labour is prevalent in urban centers in Nigeria. This is because a large number of people move from the rural areas to urban area. Over the years there has been a rapid growth in Nigeria’s population because of massive rural-urban migration. For instance Uyo is the capital of Akwa Ibom State, the city has experienced rapid urbanization and many poor rural families struggle for a better life in urban areas. This pushes families to force their children to work in order to supplement family incomes (Okafor,2010; Nseabasi & Abiodun 2010). The number of child labour is increasing in Nigeria, in 1995, the number of child labour was twelve million while by 2006 the number of child labour under the age fourteen has risen to fifteen million (Adegun,2013). The International Labor Organization estimates that about 25 percent of Nigeria’s 80 million children under the age of fourteen are involved in child labour. Children works in different  sectors such as farms, domestic help, in fishing, mining, armed conflict, street hawking, and child trafficking. The number of child labour involved in street hawking is a very common form of child labour in Nigerian cities, these children working from morning to evening and as a result of this, they do not have the time to enroll in schools or most of them drop out of school. Awosusi& Adebo (2012) assumes that many child labourers in Nigeria are abused physically, mentally, sexually and psychologically. They work long hours under dangerous and hazardous conditions with little or no pay benefits. Education in Nigeria is compulsory for a child that till nine years old. Nigerian government makes primary education free and compulsory for all children However, many children do not attend school, about six million children in Nigeria, both boys and girl, are estimated to be working .The dropout rates for primary school are high for both boys and girls because of several factors such as poverty and early marriage teenage pregnancy poor school, or cultural and religious issues (Awosusi& Adebo,2012; Elijah & Okoruwa,2006) 2.4 The legal framework and policies to control child labour in Nigeria Several policies and legislations have been adopted by the Federal Government of Nigeria for improving the welfare of children by eradicating child labour. However, ILO (2000) states some of the legislation and policies have deteriorated, and are not being imposed. Although, there is no direct labour policy in the country, there are several policies and social programmes which aims at improving education, health, population, social development, and child welfare if enforced would help to reduce child labour (ILO,2000) The Federal Labor Act Government have set the minimum age for the employment of children at twelve years and is in force in all the 36 states of Nigeria. The Nigeria’s Labor Act permits children at any age to perform light work in domestic service or work with family member in agriculture. However, the Child Rights Act prohibits the worst forms of child labour, including the forced labour of children and use of children in prostitution or in armed conflict. The Labor Act sets different ages for various hazardous occupations. For instance, a child aged fifteen or older can work in  industries. The law forbids children under age of sixteen to work underground or to work with machines but clearly allow children aged between sixteen to eighteen to do these hazardous occupations. However, the same law prohibits employment of child under the age of 11  eighteen to work in harmful environment. The law does not remove children from domestic service, this can increased incentives for parents to send their children to work (United States Department of Labor, 2011). In 2002 Nigeria ratified Convention No. 138, the Minimum Age Convention and Convention No. 182, the Worst Forms of Child Labour. Nigeria also adopted the United Nations Convention on the Rights of the Child, and the African Charter on the Rights and Welfare of the Child, which appeared to have laid rest to the argument that children have no clearly definable rights in Nigeria. Both the Convention on the Rights of the Child and the Convention on the Elimination of all Forms of Discrimination against Women (CEDAW) were adopted in 1991 and 1985 respectively. However both the CRC and CEDAW have now been â€Å"domesticated† in Nigeria. The African Charter has also been domesticated by Nigeria. However, the National Assembly should seriously look into these and other international laws, especially human rights issues that adversely affect the rights and fundamental freedoms of the citizenry. Thus, the problem now is how effectively to enforce and monitor the implementation of these provisions as they affect children’s and women’s rights in Nigeria. This also presupposes that all social rights should be made justifiable in Nigeria so as to empower the less privileged in the society (Onyemachi, 2010). The Nigerian government has provided an enabling environment and support for these civil society organizations (CSOs) to thrive and has drawn from their work formulate policies, programmes and interventions for child victims of abuse and violence (Ekpenyong& Sibirii, 2011). On 2000, the Nigerian Government established a national program to eliminate the worst forms of child labour in Nigeria (Elijah& Okoruwa, 2006). Despite all these children are still abused. Ekpenyong and Sibirii (2011) states the reason child labour is prevalent is due to the economic situation where many families  live below poverty and can barely earn enough to feed themselves and their children. Furthermore mainly child laborers are engaged at the household level or street hawking Togunde and Arielle (2008) argues that regulations regarding street hawking have been difficult to control by the government.

Nelson Mandel A Visionary And Ethical Leader - 2012 Words

Imagine you have just received a life sentence, sequestered to a seven-by-seven square foot jail cell. You spend the next 7,538 days crushing stones in a courtyard, 15 hours per day. Then on day 7,539, you receive an offer of conditional freedom. To be free, all you need to do is give up your values. Just run off into the sunset, wherever your heart desires, but keep your mouth shut. Would you take the offer? Well, Nelson Mandela, prisoner #466-64, did not. Nelson Mandela was both a visionary and ethical leader as demonstrated by his actions and decisions when confronting the brutal polices of apartheid in South Africa. To prove my claim, first, I will provide historical facts and poignant truths that show Mandela was a visionary leader by employing idealized influence and inspirational motivation as he led the struggle against apartheid and an oppressive regime. Next, I will prove how Mandela was an ethical leader describing his most prevalent act courage and a moral decision he made during an ethical dilemma that would change South Africa forever. Finally, I will show how the visionary and ethical leadership actions by Mandela are synonymous to experiences I had. To start, Nelson Mandela is one of the great leaders in world history. The way in which he led South Africa’s shift from racial inequality to a constitutional democracy alone would have secured his place in history. However, it was the example he set with his vis ionary leadership that will be his