Personal Teaching And Learning Philosophy - 1312 Words

Personal Teaching and Learning Philosophy Pedagogy Constructivism. I believe that learning situated in physical and social contexts. Children learn by doing, by solving problems and by communicating with people around them. Constructivism maintains that children think differently and will interpret and construct the world in different ways (Maloy, 2015). Thereby, learning occurs when children are given chances to experience and interpret the world around them in their own ways. Providing children with opportunities to engage in authentic activities is essential in their cognitive development (McDevitt et al, 2013). Authentic activities include a wide range of hands-in practices such as building a bridge by blocks and experiences to build up concept learning such as visits to libraries, banks and museums. When children are playing around with concrete objects like rods, wood blocks and clay, they manipulate, act, touch, see and feel things. In this process, children learn about colors, shapes and textures as well as practicing their fine motor skills. Moreover, Gage and Berliner (1998, as cited in Marsh, Clarke Pittaway, 2015a) argued that children who have not been giving chances to manipulate concrete objects might find it challenging to understand addition, subtraction, multiplication and division. Social, emotional and moral development. Learning involves more than cognitive development. Children gradually build a sense of self-identity and self-esteem. Drawing onShow MoreRelatedEssay about Personal Educational Philosophy1069 Words   |  5 Pagespaper is my personal educational philosophy statement. It represents my ideas and values about teaching and learning; it reveals my personal teaching beliefs and their relation to the five major established educational philosophies; it shows my role and responsibilities in educational process. 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The development of a TPS, is a personal analysis of general concepts of teaching, learning, observations and experiences, transferred into the learning environment (Caukin, 2017). Consequently, the statement is intimate, insightful, with an inclusion of personal views of the aspects of teaching, foundation of learning, in addition toRead MoreMy Teaching Philosophy Of Education1486 Words   |  6 PagesMy teaching philosophy of education is being able to recognise that all children learn in different and unique ways. I believe that all students should have a safe learning environment which enables them to grow physically, mentally, emotionally and socially. As a teacher, I aim to act as a guide for student learning and provide demonstrations and understanding to all students. 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This will ultimately help guide me and focus me to my view of this profession and myself as an adult educator. Before I go into how I see things, I first must define a few terms and decide where I stand. First, what is a philosophy of education? Lorraine M. Zinn (1998) Explains a Philosophy of Education represents a comprehensive and interrelated setRead MoreMy Personal Philosophy of Education958 Words   |  4 PagesMy Personal Philosophy of Education It is customary that on New Year’s Eve, we make New Year resolution. The fact is that we are making a set of guideline that we want to live by. These are motives that we seek to achieve. In a similar way, teachers live by philosophy. This essay focuses on my personal philosophy of education. It unfolds the function of philosophy in a teacher’s life, my view on the purpose of education, the student teacher- relationship and the philosophy which influences myRead MoreEducation Philosophy and Rationale1846 Words   |  7 PagesEducation Philosophy and Rationale Every instructor or a teacher has a certain ideology that he or she follows throughout the teaching careers which underpins everything. These ideology or philosophy is based on our assumptions about our definition of learning and our views on the nature of mankind, the purpose of education, the nature of the curriculum, the role of the teacher and the learner, and the nature of the instructional process. Similarly, I had a certain philosophy which focuses on introducesRead MoreNursing : Health Cooperation, And Personal Philosophy Of Nursing Care1339 Words   |  6 PagesVincennes University, St. Mary’s Health Cooperation, and Personal: Philosophy of Nursing Care Introduction Nursing philosophies are used by many institutions and places of employment. It is important that student nurses and nurses read and gain knowledge from their facilities nursing philosophy. Philosophies give the nurse a guideline of how their facility defines the aspects of nursing and what is expected of them as nurses of that facility. It is essential for nurses to go back after they have

Terrorist Attacks On The World Trade Center - 1924 Words

September 11th, 2001. It is a date that will always be remembered as the date of random terrorist attacks on the World Trade Center in New York City. These cruel events took terrorist attacks within the United States, suppress the susceptibility of the United States to terrorism, and diminish damage and assist in recovery against any unwanted attacks. Congress s main focus for Homeland Security is â€Å"Intelligence and warning; Border and transportation security; domestic counterterrorism; protecting critical infrastructure; defending against catastrophic threats; and emergency preparedness and response (Whitehouse 1)†. The department of Homeland Security is extended throughout the United States with valuable information that is constantly being thrown back and forth across the United States. â€Å"In 2001, about 3 million people were employed in protective services, or about 2.3 percent of the 130 million U.S. workers. Four years later, nationwide employment was up to 132 million, and the number of protective services workers had grown to 3.1 million. Still 2.3 percent of the total (Cassel 1)†. Washington spent more in 2005 than in 2001 by 34 billion dollars on the Homeland Security Act. In logic makes sense in order to protect the citizens of the United States. There’s a famous quote â€Å"keep poking the bear you re bound to be mauled† so congress initiated the Patriot Act. Many great outcomes came with this law, but with all great outcomes comes some issues, that later turned intoShow MoreRelatedThe Terrorist Attack On The World Trade Center1559 Words   |  7 PagesThe two terrorist attacks that I will examine are the terrorist attack on the World Trade Center that took place on February 26, 1993 and The Boston Marathon Bombing took place on April 15. 2013. I will also be providing an overview of the terrorist attack at the World Trade Center and the Boston Marathon Bombing. I will explain the lessons learned from each attack in my own opinion. I will also describe what protective measures were taken during the attacks to prevent further casualties and injuriesRead MoreThe Terrorist Attack On The World Trade Center1296 Words   |  6 PagesDo you remember the terrorist attack on the World Trade Center? After that attack, President Bush â€Å"Appointed the first-ever director of the nascent Office of Homeland Security†(Homeland Security past, present, future). Homeland Security is to oversee and coordinate a comprehensive national strategy to safeguard the United States against terrorism and to respond to any future attacks. â€Å"In November 2002, the Department of Homeland Security (DHS) formally came into being as a standalone, Cabinet-levelRead MoreTerrorist Attacks On The World Trade Center1170 Words   |  5 PagesThere is little doubt that the terrorist attacks on the World Trade Center in New York on September 11 drastically changed America’s sense of security in recent years. Yet the country is facing another kind of threat, one that is not entirely different than the dangers of terrorism at a global scale: domestic terrorism. 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He believed that the so-called terrorist attacks on the World Trade Center towers and Pentagon on September 11th, 2001 were secretly ordered and carried out by the United States government as part of a false flag operation to stir up popular outra ge against their enemies abroad so that the evil George W Bush could work his will upon the world. Recently, the truther took an Introduction to Physical Science class. The swarmy professor who teaches the course mocked himRead MoreTerrorist Attacks: Pearl Harbour and The World Trade Center Essay970 Words   |  4 Pagesmistakenly done. Two big history repeats that are partially similar are terrorist attacks. Two terrorist attacks, both at different times, and both unexpected occurred. One being before the 1960’s and the other after. In the early morning of December 7, 1941, Pearl Harbor was attacked by the Imperial Japanese Navy. This was only one incident of terrorism. Another occurred on September 11, 2001 when the World Trade Center was attacked by Islamic extremists. Pearl Harbor began early on SundayRead MoreThe Events Of The 9 / 11 Terrorist Attack On The World Trade Center1170 Words   |  5 Pagesthe world is. The next thing I know, I am no longer capable of having trust and faith in others. My feelings of trust have changed since the events of the 9/11 terrorist attack on the World Trade Center, the Bernie Madoff’s Ponzi scheme, and the Boston Marathon bombings. The 9/11 terrorist attack on the World Trade Center have had a large impact on my opinion about the amount of trust people deserve. When I first heard that the reason the planes had collided with the towers was a terrorist attackRead MoreThe Terrorist Attacks On The World Trade Center And The Pentagon On September 111522 Words   |  7 Pages PTSD was originally conceptualized as a disorder of combat veterans. Unfortunately, societies all over the world are being more and more exposed to war and its effects due to the increase of worldwide terrorism. The terrorist attacks on the World Trade Center and the Pentagon on September 11, 2001 (9/11), exemplified a blend of extreme violence and man-made disaster previously confined to the battlefield. For American’s terrorism was a new phenomena that brought the atrocities of war to AmericanRead MoreThe Terrorist Attack On The World Trade Centers, Bernie Madoff s Ponzi Scheme, And The Boston Marathon1116 Words   |  5 Pageshow th e world is. The next thing I know, I am no longer capable of having trust and faith in others. My feelings of trust have changed sense the events of 9/11 terrorist attack on the world trade centers, Bernie Madoff’s Ponzi scheme, and the Boston Marathon bombings. The 9/11 terrorist attack on the world trade centers have had a large impact on my opinion about the amount of trust people deserve. 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Sociology Infliction or Imposition of a Penalty

Questions: 1. Should serious female offenders be allowed to maintain regular contact with their children, or should separation be considered part of their punishment? 2. Do mothers lose their parenting rights when they have committed a crime? Under what circumstances? Include a discussion according to Macionis and Gerber (2011) the attachment theory of sociologist Travis Hirschi. Do your support the penal system? 3. Co-correctional institutions have been widely proposed as a partial solution to the special problems which women face in the penal system. Do you support such institutions, or should prisoners continue to be generally segregated by gender? 4. In the past, biological and psychological explanations of criminality were more popular than sociological ones. Why do you think this is? Has it changed?5. Please look at the Programs available for Corrections Services Canada through the following link. https://www.csc-scc.gc.ca/text/prgrms-eng.shtml . Specifically looking at Womens Offenders P rograms, what is available for incarcerated mothers to help foster relationships with their children? (Identify at least 3 programs and explained them. Answers: 1. The English dictionary defines punishment as infliction or imposition of a penalty as retribution for an offence (Lessing, 2013). Individuals who have committed certain crime are legally in custody as a punishment for their crime or while they are awaiting trial. This act can be called as rehabilitation or the action of reinstating an individual to regular life trough therapy and training after the imprisonment or addiction. However, in Canada the female offenders committing serious crimes are known to be sent to the punishment, but now the country has opted for the later rehabilitation part. Detention of convicts and specifically female offenders without the ability to have access to their loved ones, in this case children, presents two major challenges namely: one, it creates a void or a space that consciously reminds the convicts that they are no longer in their areas of comfort they are used to, hence reinforcing the punishment to a level where the convicts or the offenders makes a decision not to commit crime again (Warner, 2015). If the convicts are provided an environment where they are unable to meet their children, works as a motivation for them to behave in a proper way with the desire to reunite with the children and other family members as soon as possible. This specific scenario enhances the rehabilitation of the convicts immensely. On the flip side, if the children are allowed to interact with the incarcerated mothers, being primary caregivers to them, the mothers may confer their wrong behavior to the children or the children could acquire, inherit and/or enhance any acquired bad behavior from the mothers and/or the prison environment (Fuentes, 2014). However, the innocent children have been entirely deprived of their parental care, if they stay without interacting with their parents for extended period. Psychologists have noticed that these children tend to be traumatized in their later life as not interacting with their parents in the early life can be equal to a punishment for them as well. In addition to being deprived of their motherly love, the children are put into the custody of their relatives as their primary caregiver in place of their parents. Secondly, if children are allowed to interact with their mothers in the prison, it is possible for the mothers to migrate certain wrongly acquired behavior into them in the early age. As stated by the attachment theory of sociologist Travis Hirschi, it is correctly stated that strong social attachments encourage conformity while weak ones leave people freer to engage in deviance (Warner, 2015). Mothers play a very important and vital role in the character development of their children. They feel utterly responsible for the behavioral character of the child and therefore are less likely prone to reoffending if they are well socialized in their setting. Serious female offenders should thus be permitted or allowed to have regular contact with their children in order to enhance bonding among them. 2. When mothers commit a crime, they do not necessarily lose their rights to parent (Carlen, 2013). However, in circumstances where the behaviours of such mothers are bound to have a negative impact on the effective upbringing of their children, then ultimately, such parents lose their rights to parenting (Benning Lahm, 2016). Taking away parental rights from anyone is a serious step and this decision can only be taken by the judge if it is in the best interest of the children. In Canada, there are several grounds of involuntary termination of parental rights, such as, severe neglect or chronic abuse to the child, failure of maintaining contact with children for a long time or failing to support the child. However, a parent can lose his/her parental rights after being convicted of some crime. If the parent has committed a crime with violence against the child or any other family member, the court can opt to terminate his/her parental rights. Also if the parent needs to be imprisoned for a long length of time with will eventually take the child to the foster care for not having any other alternative options, the parent can lose his/her parental rights. In all such cases the interest of child is always put at the first. According to Evans Cubellis (2015), throughout the legal procedures, the legal system se eks to protect the children especially the young children who are unable to evaluate the circumstances therefore the decision is always taken to the best interest of the children. The social theory of Travis Hirschi comments on this situation where it sees the crime as the consequence of social institutions losing its control over the individuals (Pratt et al., 2014). It also states that breakdown of social institution such as weak families enhance the breakdown of trust in the police and government, thus enhance the chances of crime rates. It also states that the potential to the criminal activity rises if the individual attachment to the family is loosened. Thus this theory does not support the loosing of parental control. 3. The world is more inclined towards masculinity or the male gender than feminist or the female gender. This is attributed to the fact that the two genders needs or requirements are quite different from each other. This has an impact or effect on the type of crimes each of the two genders commit. Whereas male offenders are usually motivated with violent crimes that propel them to positions of power such as homicide, women offenders on their side are obsessed with less violent crimes such as assault and even fraud, etc. For this reason, it could be extremely difficult to classify crimes as equal among inmates (Brezina Agnew, 2015). Co-correlation facilities separate women and men inmates. Though some of them allow some significant interaction between the two genders, some have completely secluded incarceration facilities for the different gender. Earlier on in the US, there were coed institutions that were comprised of both inmate genders. These were however later separated in the 19th century. It only emerged several years later to serve as a method or mechanism to cost effectively serve prisoners (O'Brien, 2014). This mode of inmate coexistence is however not taken as an ideal or conducive environment for the inmates. Women are however the lesser number when it comes to the number or population in prison. With the special needs such women require, they have been accorded lesser access to prison resources and facilities as opposed to their male counterparts (Motz, 2016). There is need to identify and/or recognize the special and unique needs of women inmates in these incarcerations or prison facilities such as provision of homely environments for the women inmates to raise their children as practised in Australia or provide lodging facilities as suggested in Canada (Evans Cubellis, 2015). 4. There lacks a detailed research as criminality pertains to the two fields, biology and psychology. Whereas in psychology, criminality encompasses or includes more of the physical features, it is more associated with personality traits and inherited genes in biology (LeBel et al., 2016). There is much that needs to be done to properly link criminality to the three major fields of psychology, biology and sociology. The biological explanation to the criminality entirely focused on the genetic predisposition and the psychological explanation focused on the individual abnormality. These theories aimed to the physical or biological issues of the children, whereas the sociological explanation of deviance indicates that the deviance of the social norms is mostly influenced by the association of people in his or surroundings. The primary reason is that individuals receive a mixed message from different groups and ends up following the favorable one. This sociological explanation provides a clear account to the criminality which is not caused by any biological or psychological issue rather caused by the sociological deviance of the individual (Pratt et al., 2014). This norm has changed the previous explanation of criminality and provided a new theory to the criminality. 5. The Circles of Change Program This program was implemented in 2001-2008 in order to deal with the needs of the Aboriginal female offenders. This program promoted healing with the help of traditional medicine and teaching. It aimed to help the inmates have a clear understanding of the aboriginal history in Canada, social injustice and their impact on their personal lives, and the circumstances in the early life that can lead to criminal behaviour. Creating Choices This is a report published in 1990, which have defined the newly adopted correctional philosophy for the women inmates. This report included several principles on women empowerment, responsible choices and many more. The Parenting Skills Training Program The program has sixteen sessions, each of two hours and aimed mostly at the female inmates who want more effective involvement with their children. The program was designed to deal with several cognitive problems of the offenders and helped them to deal with understanding the job of a parent in the family and the responsibility comes with being a parent and the consequences. Reference List Benning, C. L., Lahm, K. F. (2016). Effects of ParentChild Relationships on Inmate Behavior: A Comparison of Male and Female Inmates.International journal of offender therapy and comparative criminology,60(2), 189-207. Carlen, P. (Ed.). (2013).Women and punishment. Willan. Correctional Process. (2017). Csc-scc.gc.ca. Retrieved 11 February 2017, from https://www.csc-scc.gc.ca/text/prgrms-eng.shtml Evans, D. N., Cubellis, M. A. (2015). Coping with stigma: How registered sex offenders manage their public identities. American Journal of Criminal Justice, 40(3), 593-619. Fuentes, C. M. (2014). Nobody's child: the role of trauma and interpersonal violence in women's pathways to incarceration and resultant service needs.Medical anthropology quarterly,28(1), 85-104. Heidemann, G., Cederbaum, J. A., Martinez, S., LeBel, T. P. (2016). Wounded healers: How formerly incarcerated women help themselves by helping others. Punishment Society, 18(1), 3-26. Lessing, F. D. (2013). Mongolian-English Dictionary. Routledge. Motz, A. (2016). The psychology of female violence: Crimes against the body. Routledge. O'Brien, P. (2014). The promise of punishment: Prisons in nineteenth-century France. Princeton University Press. Pratt, T. C., Turanovic, J. J., Fox, K. A., Wright, K. A. (2014). Self?control and victimization: A meta?analysis.Criminology,52(1), 87-116. Warner, J., 2015. Infants in Orange: An International Model-Based Approach to Prison Nurseries. Hastings Women's LJ, 26, p.65.

Planning for public administration

Planning refers to working out in an extensive outline, things that need to be done as well as the methods of doing them to achieve the determined organization’s goals. It can also be referred to as looking into the future and coming up with decisions on what should be done depending on the occurrence of events. Planning is one of the most significant roles in administration as it sets the prototype of other activities to be pursued.Advertising We will write a custom essay sample on Planning for public administration specifically for you for only $16.05 $11/page Learn More It is accorded dominance with the reason that it is the first role that is performed and its outcomes are the plans that dole out as the direct for the actions of staff members. In an administration some plans are made to serve a given project while others are relatively permanent in nature hence referred to as standing plans which include procedures, policies as well as methods . In its simplest form planning is an activity that can be carried out by any associate of the administration as it encompasses setting missions, objectives as well as acts of achieving them. Planning in a broad spectrum engrosses making decisions as well as choosing future of actions from the set out substitutes. In public administration planning is crucial as it bridges the gap flanked by where an administration is and where it intends to be in future and therefore it calls for bringing in new things as well as workable implementation strategies. In a public administration without planning, actions are aimless. It plays a great role in ensuring that the members know their purposes, tasks, the guidelines to follow as well as their objectives in the administration for an efficient flow of the desired goals. Planning encompasses a range of constituents which include; Developing strategies and plans. Formulation of decision making processes. Establishing goals. Evaluation of environm ental resources. In public administration there are various merits that come hand in hand with planning. Some of them include supplying the organization with firm administration as well as with financial structure for a proficiently change from the developer control. This is specifically done via setting up goals that are effective as well as attainable. Such goals engross evading huge assessments and also staying away from special assessments. To come up with such firm management, the set out goals must contribute to continuation of satisfied plans as well as a tress-free organization. Another merit in a public administration is that the owners have a right to be heard in organization administration.Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More It also serves as a prepared technique to collect owners’ contribution in addition to setting off fact- based techniques as well as ai ms by which the organization gathers this key in. Planning also has great merits to the administrator since it supplies the director with a calculated base for creation of human resource choice (Adams 1982). Planning also allows the manager to look forward to modify to a certain extent than being astonished by actions, as well as supplying tactical schemes for tackling at hand and also predictable personnel concern. It also helps in attaining measurable programs and results that is, by recognizing in quantifiable conditions what the government aims to achieve as well as basing prospect budgetary verdicts on realizing those objectives. To pull off this assessable line up, the management has to ensure that only the right employees are on board and the necessary apparatus, spur and structures are made obtainable. The responsibility to work efficiently in any enterprise is also brought by managerial success in planning. The administration is also in a position to deal with analytically concerns that drive workforce via planning. A major merit in planning in a public administration is that the managers as well as the programs are made more valuable. It is also through planning that the directors are endowed with deliberate basis for human resource administration managerial that is intended at attaining program objectives. Planning in a public administration also assists the manager with the required data when making premeditated choices. The associations are also in a position to venture statistically as well as make strategies for putting back vanished competencies. In public administration planning has merits in a way that it provides the management with a gear to take in hand the changes in line up way that impacts the kind of work being carried out as well as giving the manager an opportunity to make out ways in which skills can change proficiencies required in the administration. In a broad line of attack, planning has a great advantage in facilitating develop ing progression of the association’s objectives, evading the traps of linear philosophy, recognizing chances, generating alertness of hindrance to winning through over, facilitating control and also approximating association’s activities, directing and also uniting efforts and motivating thinking with the aim of improving the organization resources (Bathgate 1956).Advertising We will write a custom essay sample on Planning for public administration specifically for you for only $16.05 $11/page Learn More On the other hand, there are several weaknesses that may arise from planning within the public administration. To begin with, is deprived scheduling. When planning is poorly done, the achievement of the set goals and objectives by an institution is not reached hence the chances of losing increase. Secondly, it is the lack of links between guiding principles assembly, setting up and accounting. Planning in any organization must review the r elationship flanked by the policies making, planning and budgeting. This is because the three conditions go hand in hand in any strategizing for the communal management of an association. Underprivileged spending run is another weakness of planning. An already made plan may fail due to poor expenditure control of the resources available. Managers should be very keen on spending to avoid these failures. In addition, insufficient financial support of continuation and functioning of an enterprise is another weakness that is found in planning of public organizing. Moreover, lack of proper accounting systems is a fault to any public administration set up. In conclusion, small relationships between budgets as formulated and the budget as executed, unreliability in the flow of budgeted funds to agencies and to lower levels of government, unfortunate management of outer aid, scarce coverage of financial recital, deprived cash management and defectively motivated staff are other types of wea knesses that may arise as a result of planning for public administration. In any planning, weaknesses should not exceed the merits (Bhasin 1976). This is because, when disadvantages are more than advantages the plan loses its purpose naturally. Managers of different organization are called upon to strictly follow the process of organizing wisely to avoid feebly implementation of a plan. In order to accomplish the set procedures in any public administration, proper planning of time allocation should be put into consideration bearing in mind that moment wasted is never recovered. References Adams, M. E. (1982). Agricultural extension in developing countries. Burnt Mill, Harlow, Essex: Longman.Advertising Looking for essay on public administration? Let's see if we can help you! Get your first paper with 15% OFF Learn More Bathgate, F. (Ed.). (1956). Experiment in extension-The Goon Sathi. London: Oxford. University Press. Bhasin, K. (1976). Participatory training for development. Bangkok: FAO. This essay on Planning for public administration was written and submitted by user MotherAskani to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Princess Diana essays

Princess Diana essays In a changing world like ours today there is many uncertainties. There is one thing we are sure about, that's our own pass. When you look back at your life are you gonna see yourself as a leader or a follower? There is one woman from the last century, one that sticks out, to have been a leader for us. With the dawn of a new millenium upon us we need more women like Princess Diana to step up and become leaders in this changing world. Born July 1, 1961 near Sandringham, Norfolk. She was not born into poverty or had a rough life growing up. Her case was far from rags to riches story, like many want to believe. She was raised to be a good person, not having to rise above adversity. As a young girl she received her studies while she attended preparatory school in Riddlesworth Hall, in Diss, Norfolk. This is where she got basically what we get at our elementary schools. Around the age 13 in 1974 she went as a boarder to West Heath, in Sevenoaks, Kent. While studying there she showed talent as a musician, for playing the piano, dancing and domestic science. She was also once awarded for the girl giving maximum help to the school and her school fellows. In 1977 she left West Heath and went to finishing school at the Institute Alpin Videmanette in Rougemont, Switzerland. After the Easter term in 1978 she left the school when she moved to Coleherne. There she watched after a child for an American couple, while she began her job as a kindergarten teacher at the Young England school in Pimlice, London. Like most teachers she didn't have a lot of spare time on her hands, but when she got the chance for a break her and her three roommates would go skiing. A sport Diana loved very much and tried to enjoy as often as possible. In a changing world like ours today there is many uncertainties. There is one thing we are sure about, that's our own pass. When you look back at y ...

The Extended Use of the Verb Suru

The Extended Use of the Verb Suru The verb suru (to do) has many extended uses, which occur quite often.   (1) To Make (a) Adverb form of I-adjective suruTo change the I-adjective to the adverb form, replace the final ~i with ~ku. (e.g. ookii - ookiku) Terebi no oto o ookiku shita. ãÆ'†ãÆ' ¬Ã£Æ'“㠁 ®Ã©Å¸ ³Ã£â€šâ€™Ã¥ ¤ §Ã£  Ã£  Ã£ â€"㠁Ÿ- I turned up the volume of the TV.Tsugi no tesuto wa mou sukoshi muzukashiku suru tsumori da. æ ¬ ¡Ã£  ®Ã£Æ'†ã‚ ¹Ã£Æ'ˆã  ¯Ã£â€šâ€šÃ£ â€ Ã¥ °â€˜Ã£ â€"é› £Ã£ â€"㠁 Ã£ â„¢Ã£â€šâ€¹Ã£  ¤Ã£â€šâ€šÃ£â€šÅ Ã£   Ã£â‚¬â€š- I am going to make the next exam a little more difficult. (b) Adverb form of Na-adjective suruTo change the Na-adjective to the adverb form, replace the final ~na with ~ni. (e.g. kireina - kireini) Heya o kireini suru. éÆ' ¨Ã¥ ±â€¹Ã£â€šâ€™Ã£  Ã£â€šÅ'㠁„㠁 «Ã£ â„¢Ã£â€šâ€¹- Im cleaning the room.Kana wa darenidemo shinsetsu ni suru. é ¦â„¢Ã¥ ¥Ë†Ã£  ¯Ã¨ ª °Ã£  «Ã£  §Ã£â€šâ€šÃ¨ ¦ ªÃ¥Ë†â€¡Ã£  «Ã£ â„¢Ã£â€šâ€¹Ã£â‚¬â€š - Kana is kind to everybody. (2) ToDecide Suru should be used when you are choosing from several available alternatives: Koohii ni shimasu. ã‚ ³Ã£Æ' ¼Ã£Æ'’ãÆ' ¼Ã£  «Ã£ â€"㠁 ¾Ã£ â„¢- Ill have coffee.Kono tokei ni shimasu. 㠁“㠁 ®Ã¦â„¢â€šÃ¨ ¨Ë†Ã£  «Ã£ â€"㠁 ¾Ã£ â„¢- Ill take this watch.Pikunikku wa raishuu ni shimashou. ãÆ'”ã‚ ¯Ã£Æ'‹ãÆ'Æ'ã‚ ¯Ã£  ¯Ã¦  ¥Ã©â‚¬ ±Ã£  «Ã£ â€"㠁 ¾Ã£ â€"ょ㠁†ã€‚- Let’s agree that the picnic will be next week. (3) The Cost, Duration of Time When accompanied by phrases indicating price, it means cost. When used with a verb that indicates duration of time, it means, lapse. Kono kaban wa gosen en shimashita. 㠁“㠁 ®Ã£ â€¹Ã£  °Ã£â€šâ€œÃ£  ¯Ã¤ ºâ€Ã¥ Æ'円㠁â€"㠁 ¾Ã£ â€"㠁Ÿ- This bag cost 5,000 yen.Sono tokei wa dono gurai shimashita ka. 㠁 Ã£  ®Ã¦â„¢â€šÃ¨ ¨Ë†Ã£  ¯Ã£  ©Ã£  ®Ã£  Ã£â€šâ€°Ã£ â€žÃ£ â€"㠁 ¾Ã£ â€"㠁Ÿã â€¹- About how much did that watch cost?Ato ichinen shitara Nihon ni ikimasu. Ã¥ ¾Å'ä ¸â‚¬Ã¥ ¹ ´Ã£ â€"㠁Ÿã‚‰æâ€" ¥Ã¦Å" ¬Ã£  «Ã¨ ¡Å'㠁 Ã£  ¾Ã£ â„¢Ã£â‚¬â€š - I am going to Japan in another year. When suru is used to mean duration of time, it is only be used in a subordinate clause. In a main clause, the verb tatsu is used instead. Gonen tachimashita. ä ºâ€Ã¥ ¹ ´Ã£ Å¸Ã£  ¡Ã£  ¾Ã£ â€"㠁Ÿã€‚- Five years passed. (4) To Feel, to Smell, or to Hear When suru is combined with phrases associated with appearance, it means, to appear. Kono hana wa ii nioi ga suru. 㠁“㠁 ®Ã¨Å  ±Ã£  ¯Ã£ â€žÃ£ â€žÃ¥Å'‚㠁„㠁Å'㠁™ã‚‹- This flower smells good.Nami no oto ga suru. æ ³ ¢Ã£  ®Ã©Å¸ ³Ã£ Å'㠁™ã‚‹- I hear the sound of the waves.Kore wa henna aji ga shimasu. 㠁“ã‚Å'㠁 ¯Ã¥ ¤â€°Ã£  ªÃ¥â€˜ ³Ã£ Å'㠁â€"㠁 ¾Ã£ â„¢Ã£â‚¬â€š- This tastes funny.Samuke ga shimasu. Ã¥ ¯â€™Ã¦ °â€"㠁Å'㠁â€"㠁 ¾Ã£ â„¢Ã£â‚¬â€š- I feel a chill. (5) To Appear When suru is combined with phrases associated with appearance, it means, to appear. Kanojo wa samishisouna me o shite ita. Ã¥ ½ ¼Ã¥ ¥ ³Ã£  ¯Ã£ â€¢Ã£  ¿Ã£ â€"㠁 Ã£ â€ Ã£  ªÃ§â€º ®Ã£â€šâ€™Ã£ â€"㠁 ¦Ã£ â€žÃ£ Å¸Ã£â‚¬â€š- She had sad eyes. (Her eyes looked sad.)Kare wa aoi kao o shite iru. Ã¥ ½ ¼Ã£  ¯Ã© â€™Ã£ â€žÃ© ¡â€Ã£â€šâ€™Ã£ â€"㠁 ¦Ã£ â€žÃ£â€šâ€¹Ã£â‚¬â€š- His face looks pale. (6) Loan Word + Suru Loan words are often combined with suru to change the word into a verb. Most loan words are taken from English verbs. Here are some examples: doraibu suru ãÆ'‰ãÆ' ©Ã£â€š ¤Ã£Æ'â€"㠁™ã‚‹ - to drivetaipu suru ã‚ ¿Ã£â€š ¤Ã£Æ'â€"㠁™ã‚‹ - to typekisu suru ã‚ ­Ã£â€š ¹Ã£ â„¢Ã£â€šâ€¹ - to kissnokku suru ãÆ'ŽãÆ'Æ'ã‚ ¯Ã£ â„¢Ã£â€šâ€¹ - to knockpasu suru ãÆ'‘ã‚ ¹Ã£ â„¢Ã£â€šâ€¹ - to passhitto suru ãÆ'’ãÆ'Æ'ãÆ'ˆã â„¢Ã£â€šâ€¹ - to hit (7) Noun (of Chinese Origin) + Suru Suru is combined with nouns of Chinese origin to change them into a verb. benkyou suru 勉å ¼ ·Ã£ â„¢Ã£â€šâ€¹ - to studysentaku suru æ ´â€"æ ¿ ¯Ã£ â„¢Ã£â€šâ€¹ - to do the washingryokou suru æâ€"…è ¡Å'㠁™ã‚‹ - to travelshitsumon suru è ³ ªÃ¥â€¢ Ã£ â„¢Ã£â€šâ€¹ - to ask questionsdenwa suru é› »Ã¨ © ±Ã£ â„¢Ã£â€šâ€¹ - to telephoneyakusoku suru ç ´â€žÃ¦ Å¸Ã£ â„¢Ã£â€šâ€¹ - to promisesanpo suru æ• £Ã¦ ­ ©Ã£ â„¢Ã£â€šâ€¹ - to take a walkyoyaku suru ä ºË†Ã§ ´â€žÃ£ â„¢Ã£â€šâ€¹ - to reserveshokuji suru é £Å¸Ã¤ ºâ€¹Ã£ â„¢Ã£â€šâ€¹ - to have a mealsouji suru æŽÆ'é™ ¤Ã£ â„¢Ã£â€šâ€¹ - to cleankekkon suru ç µ Ã¥ ©Å¡Ã£ â„¢Ã£â€šâ€¹ - to get marriedkaimono suru è ² ·Ã£ â€žÃ§â€° ©Ã£ â„¢Ã£â€šâ€¹ - to shopsetsumei suru è ª ¬Ã¦ËœÅ½Ã£ â„¢Ã£â€šâ€¹ - to explainjunbi suru æ ºâ€"備㠁™ã‚‹ - to prepare The particle o can be used as an object particle after a noun. (e.g. benkyou o suru, denwa o suru) There is no difference in meaning with or without o. (8) Adverb or Onomatopoetic Expressions + Suru Adverbs or onomatopoeic expressions can be combined with suru to change them into verbs. yukkuri suru ゆ㠁 £Ã£  Ã£â€šÅ Ã£ â„¢Ã£â€šâ€¹ - to stay longkatto suru 㠁‹ã  £Ã£  ¨Ã£ â„¢Ã£â€šâ€¹ - to flare upzotto suru 㠁žã  £Ã£  ¨Ã£ â„¢Ã£â€šâ€¹ - to shiverbonyari suru 㠁 ¼Ã£â€šâ€œÃ£â€šâ€žÃ£â€šÅ Ã£ â„¢Ã£â€šâ€¹ - to be absent mindedniko niko suru ãÆ'‹ã‚ ³Ã£Æ'‹ã‚ ³Ã£ â„¢Ã£â€šâ€¹ - to smilewaku waku suru ãÆ' ¯Ã£â€š ¯Ã£Æ' ¯Ã£â€š ¯Ã£ â„¢Ã£â€šâ€¹ - to be excited

A critical assessment of the implementation issues surrounding the Essay

A critical assessment of the implementation issues surrounding the introduction of H20 as a potential energy source within the hospitality sector - Essay Example Recognizing this, the government of the United Kingdom has a basic policy aimed at reducing carbon dioxide emissions [Ren21 2008: 30]. Carbon emissions from vehicles and fossil energy are believed to be the primary cause of anthropogenic global warming. "Renewable energy offers our planet a chance to reduce carbon emission, clean the air, and put our civilization on a more sustainable footing. It also offers countries around the world the chance to improve their energy security and spur economic development." Mikhani [2008] has shown that we do not need nuclear nor fossil energy to sustain the worlds economies. According to Mikhani [2008: 133], an electricity grid can derive power from solar photovoltaics (as much as 35%), biomass (as much as 25%), wind energy (as much as 15%), and the rest from hydropower and related energy sources. Mikhani [2008] pointed out that renewable sources are cheaper (p. 133). Hotels and motels spend about $2,196 per room on energy that represents 6% of their operating costs [EPA 2007: 2]. Hotels and motels mainly use energy from electricity and natural gas [EPA 2007: 2]. Utilization of two sources of energy is as follow [EPA 2007: 2]: Citing the experience of European hotels and motels, Hendrikx [2008: 5] reported that 40% of the energy used by hotels is obtained from electricity. Hendrikx also reported that 31% of hotel/motel energy requirements are used for space heating, 17% for heating tap water, 15% for cooling, 12% for lighting, 5% for cooking, and the rest for miscellaneous use (p. 6). In contrast, however, 45% of electricity is used for lighting alone (p. 6). Thus, the hotel/motel industry is a potential large-scale user of energy from water. At the same time, the industry can be a beneficiary in the shift to renewable energy so long as renewable energy is cheap as per the claim of Mikhani [2008]. In its latest report available, Ren21 [2008: 6] revealed that, worldwide, electricity

Genre Is Important for Defining Works of Fiction Essay

Genre Is Important for Defining Works of Fiction - Essay Example The film, Hanna, clearly depicts characteristics of three genres: myth, superhero tales and fairy tales. According to a review of the movie by Bradshow, a Myth remains as a fictitious person, story or thing. In accordance to Jennifer, the genre of fairy tales often deals with stories that got folkloric fantasy possessing characters like fairies, elves, goblins, dwarves, plus some elements of magic or enchantment. The genres of superhero tales often contain a major character that stands out to be indestructible despite evil always trying to destroy the character. In the essay below, one will try to establish if the genre of myth exhibited in the movie Hanna more accurately reflects the truth in the film than do superhero tales and fairytales. In the movie, Hanna, the truth in the film could be extrapolated from the events related to the genre of myth. It the movie, an ex-Criminal Investigation Agent, Erik, trains her daughter in the wilds of Finland to become a ruthless assassin desti ned to fulfill on goal. The ideal setting of isolation totally contributed to the truth in the story since the father dedicated the entire girl’s life in learning to become an assassin. Furthermore, isolation from the real world provided an excellent environment for the girl to become ruthless. In having no upbringing like a normal child, the girl knew of one thing in life, to kill. By being two of them in the wild, they both learned survival tactics as they hunted for their meals. In relation to review by Rapold, the story remains more fictitious since the whereabouts of the Erik and Hanna remained unknown, even the Criminal Intelligence Agency, contributing to the truth of the story. From a critical perspective, any person that wishes to kill his or her enemy always needs to be prepared and be ready to surprise the enemy when the right time comes. Erik prepared Hanna for a single mission, to kill a Criminal Investigation Agent, Marissa. It is the above events related to the genre of myth that do bring the element of truth in the movie rather than the genres of fairytales and superhero tales. In the story, Hanna usually read Grimms fairy tales. The Grimms fairy tales often becomes associated with violent and horrific tales that became not consistent with fairy tales contributing to the truth of the story. Hanna, being a trained adolescent girl, becomes depicted in the story as a smart soldier, with stamina and strength like a well trained adult soldier. Her training remains quit fictitious to the reading since it is impossible for a girl that age to become a top notch assassin. Furthermore, Hanna had never interacted with the real world and met people apart from her father ever since she was born. In relation to a review by Rapold, it also becomes fictitious when a girl that has never killed any person in the wild turns to become a ruthless assassin in the real world. In trying to give the movie some truth in regard to the mission Hanna had been assign ed, the directors had to include some mythical elements. The director generally tries to link the character to and tries to fit it in the general society. Hanna runs away once she activates the signal to show their whereabouts to the Criminal Investigation Agency. It remains also mythical when Hanna adapts and camouflages in the society. In accordance to Bredshaw review, after Hanna becomes captured by the Criminal

The Importance of Sport Essay Example for Free

The Importance of Sport Essay On many levels is sport very important to each and every one of us for a various number of reasons. First of all sport and fitness is what helps us keep in shape and stay healthy which is key to living a long and happy life. There are many benefits to being fit; first of all you will have much better health, and a better body image which in turn may help your self-esteem. Another major importance to sport is that there are so many career opportunities in the athletic field such as: gym teacher, pro athlete, sports analysts, physiotherapist, personal trainer, and many more. Also sports can be used as a stress relief to just get away from it all and shoot some hoops or play pond hockey. From a personal level I have made many friends from playing rep hockey 4 times a week to pick up football on the weekends and many if not all of my friends I’ve met playing sports both Rep and High school. On that note there are both positive and negative attributes of playing for your school or rep team. For school you get to play with you group of friends and represent your school, although it may not be the highest level of competition it’s great fun and a lot better than doing nothing. With playing rep you get to diversify your friend group, hopefully play at a high level but it does consume your life with your sport not leaving much room for a job or school work. Whichever one you choose it doesn’t matter you’re getting out there and doing something your love to do. To finish up I hope to be involved in sports as long as I possibly can even though I am not competing at a high level right now I hope still be playing hockey with my friends in college and after that still playing with them in a beer league somewhere, and after that possibly coach my kids sports teams as much as I can and showing them the â€Å"tricks of the trade† and isn’t that what it’s all about?

Babe Ruth :: essays research papers

Babe Ruth Date Born: February 6, 1895  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Place: Baltimore, Maryland Date Died: August 16, 1948  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Place: New York, New York Early Family Background:   Ã‚  Ã‚  Ã‚  Ã‚  George Herman Ruth Jr., aka Babe Ruth had eight other brothers and sisters, but only him and his sister Mamie survived. His parents names were Kate and George Herman Ruth. Ruth’s father was a bartender and his mother helped at their tavern. Ruth’s parents made no time for him so they sent him to St. Mary’s Industrial School for Boys. Adult Life:   Ã‚  Ã‚  Ã‚  Ã‚  Helen Woodford: married on October 17, 1914 in Ellicott City, Maryland. In 1921, they adopted a little girl named Dorothy. Jan 11, 1929, Helen died in a fire of suffocation. About 3 months later, on April 17, 1929, Babe married Claire Hodgson in New York. In 1930, Babe adopted Claire’s daughter Julia & Claire adopted Babe’s daughter Dorothy. Significant Accomplishments:   Ã‚  Ã‚  Ã‚  Ã‚  Babe’s record of 714 homers was only beaten by Hank Aaron in 1974. In 1932, Ruth did his famous â€Å"called shot,† where he pointed to the centerfield bleachers and hit his homerun in that same direction. When the Babe was with the Yankees they won a total of 7 pennants and 4 world championships from 1920 – 1933. Feb 2, 1936 Babe became Charter member of Baseball Hall of Fame. Other Points of Interest:   Ã‚  Ã‚  Ã‚  Ã‚  *Babe Ruth got his name from when his new legal guardian Jack Dunn brought him to see the players, they said â€Å"Here’s Jack’s newest Babe!† The name stuck so throughout his life he was called Babe Ruth.   Ã‚  Ã‚  Ã‚  Ã‚  *Babe retired from baseball on June 2, 1935 from the Boston Braves *In 1946, Babe was diagnosed with throat cancer and he died on August 16, 1948.

Histogram

Aim: To study histogram, its processing and thresholding using histogram Theory: The histogram of an image with intensity levels in the range O to L-1, where L-1 is the last intensity value in an image(e. g. 255 in gray scale image) is a discrete function h(rk)=nk where rk is the kth intensity value and nk is the number of pixels in the image with intensity rk. It is common practice to normalize a histogram by dividing each of its components by the total number of pixels in the image, denoted by the product MN, where M and N are the row and column dimensions of the image. Thus normalized histogram is given by p(rk)=nk/M*N, for .P(rk) is nothing but probability of occurrence of intensity level rk in the image. The sum of all components of a normalized histogram is equal to 1 . Histogram processing: Global Processing: Histogram Equalization: Image enhancement techniques are used to improve an image, where â€Å"improve† is sometimes defined objectively (e. g. , increase the sign al-to-noise ratio), and sometimes subjectively (e. g. , make certain features easier to see by modifying the colors or intensities). Intensity adjustment is an image enhancement technique hat maps an image's intensity values to a new range.You can adjust the intensity values in an image using the imadJust function, where you specify the range of intensity values in the output image. this code increases the contrast in a low- contrast grayscale image by remapping the data values to fill the entire intensity range [0255 in case of grayscale image]. The process of adjusting intensity values can be done automatically by the histeq function. histeq performs histogram equalization, which involves transforming the intensity values so that the histogram of the output image approximately matches a specified histogram.By default, histeq tries to match a flat histogram with 64 bins, but you can specify a different histogram instead. In, general if r is original variable and s is transformed va riable, Let pr(r) and PS(s) denote PDFS of r and s and subscripts on p indictes that pr and ps are different functions in general. A fundamental result from basic probability theory is that if pr(r) and T(r) is known and T(r) is continuous and differential over the range of values of interest, then the PDF of the transformed variable s can be obtained using the simple formula Ps(s)=pr(r)mod(dr/ds).Local Processing: There are cases in which it is necessary to enhance details over small areas in an image. The solution is to devise transformation functions based on the intensity distributions in a neighborhood of every pixel in the image. The procedure is to define a neighborhood and move its center from pixel to pixel. At each location, the histogram of the points in the neighborhood is computed and either a histogram equalization or histogram specification transformation is obtained. This function is then used to map the intensity of the pixel centered in the neighborhood.The center ot the neighborh egion is procedure is repeated. Histogram Thresholding: then m to an ad Jacent pixel location and t Image segmentation can be done using histogram thresholding. It involves partitioning an image into regions that are similar according to a predefined criterion. Suppose that the gray-level histogram corresponds to an image, f(x,y), composed of dark objects in a light background, in such a way that object and background pixels have gray levels grouped into two dominant modes. One obvious way to extract the objects from the background is to select a threshold T that separates these modes.Then any point (x,y) for which ; T is called an object point, otherwise, the point is called a background point. If two dominant modes characterize the image histogram, it is called a bimodal histogram. Only one threshold is enough for partitioning the image. If an image is composed of two types of light objects on a dark background, three or more dominant modes characterize the image histogram. In such a case the histogram has to be partitioned by multiple thresholds. Multilevel thresholding classifies a point (x,y) as belonging to one object class and to the background if T and G2 consisting of pixels with values

Job Analysis Paper Essay

Job analyses are a way to create detailed job descriptions used by businesses to promote efficiency and best match potential between the employer and employee; but there are many other reasons to complete a job analysis. According to Ash and Levine (1980) there are 11 common uses for job analysis: career development; performance appraisal; legal issues; recruitment and selection of employees; training; setting salaries; efficiency/safety; job classification; job description; job design; and planning (Spector, 2008) There are many ways to complete a job analysis and the method used usually depends on the type of job or business. The four most common job analysis types are the; job component inventory; functional job analysis; position analysis questionnaire; and task inventory (Spector, 2008). For this paper this writer has chosen to use the functional job analysis method, utilizing the O*NET electronic database which was previously found in the Dictionary or Occupational Titles (DOT) and is produced by the United States Department of Labor (Spector, 2008). The occupation chosen is Substance Abuse and Behavioral Disorder Counselor. This paper will also look at the reliability and validity of the Functional Job Analysis as well as some of the pros and cons surrounding the four common methods mentioned above. See more: how to write an analysis paper on an article examples Functional Job Analysis-Substance Abuse and Behavioral Disorder Counselor The functional job analysis is a comprehensive method that makes use of observation, interviews, and scores on several dimensions; these dimensions are relevant to all jobs making this a uniform method to obtain information no matter what the job may be (Spector, 2008). The functional job analysis of a substance abuse specialist is as follows. (Note: due to the extensive amount of information provided much information will be paraphrased and writer will not include 100% of the data provided by O*NET.gov. – Also, the information provided is to show an understanding of the Functional Job Analysis along with the six domains utilized by the O*NET website.) Job Description The analysis begins with a job description as well as some of the titles associated with this vocation. In this case the job is to provide counseling to those struggling with addictions that include substances but also addictions to gambling, or other process addictions (Onetonline.gov, 2012). Job titles include: Counselor; Substance Abuse Counselor; Chemical Dependency Professional (Onetoneline, 2012). Tools & Technology The next section discusses the tools & technology generally used for this occupation. They include: Alcohol Breathalyzers; Personal Computers; and Spreadsheet Software. While this is an extremely comprehensive source there are items that are missing this writer noted the absence of Urine analysis kits used often in the field. Tasks Tasks according to the O*net website include but are not limited to: Completion and Maintenance of Records and Reports; Conduct Chemical Dependency programs; and Coordination with other Mental Health Professionals or Health Professionals as Needed (Onetonline, 2012). Knowledge Knowledge is next and the competencies include: Therapy and Counseling; Psychology; Customer Service; and Law and Government (Onetonline, 2012). Skills Skills include but are not limited to: Active Listening; Social Perceptiveness; Critical Thinking; and Speaking (Onetonline, 2012). Abilities Some of the abilities are: Oral Comprehension; Oral Expression; Problem Sensitivity; and Speech Clarity (Onetonline, 2012). Work Activities The work activities include: Assisting and Caring for others; Communicating with Peers, subordinates, and others; Documenting/Recording Informations; and Getting Information (Onetonline, 2012). Work Context The work context appears to be questions one would ask a prospective employer about the nature of any particular position. Questions center on particular job duties such as the length of time spent on the telephone, or how often one would be called upon to work with external customers and even if there would be time constraints or deadlines (Onetonline, 2012). Job Zone The job zone is devoted to the educational requirements, related experience, and a general look at the type of job it is. In this category some of the examples include: accountants; sales managers; and chemists (Onetonline, 2012). Education Looks at the levels of education required in the field (Onetonline, 2012) Interests This job is categorized as SAI: Social; Artistic; and Investigative (Onetonline, 2012). Work Styles Work styles are mainly characteristics held by people within the field. Self Control, Stress Tolerance, Concern for Others, and Dependability are just some of them (Onetonline, 2012). Work Values People that work in the field are said to value relationships, achievement, and independence (Onetonline, 2012). Wages & Employment Trends Lastly this job analysis discusses wages and employment trends on a national and local level (Onetonline, 2012). Reliability and Validity In order to understand the reliability and validity of job analyses one must have an understanding of who provides the information and who is responsible for gathering and making sense of the data. According to Spector (2008) Job analysis information is collected in several ways by people trained â€Å"in quantifying job characteristics and the KSAOs necessary to accomplish the different aspects of jobs†. These people either survey the employees who do the jobs in question or experience the job firsthand by doing it themselves or observing it being done†. The information is provided by job analysts, supervisors, job incumbents, and/or trained observers. Because supervisors and job incumbents have experience in the field they can be known as subject matter experts or SMEs (Spector, 2008). According to the research Dierdoff and Wilson (2003) found that when creating job analysis there is a reliability factor of .83 showing consistency. Depending on the type of rater inter-rater reliability was lower. Task inventory ratings varied depending on the scale given, or importance of a task and inter-rater reliabilities also varied quite a bit (Spector, 2008). So it seems that if a task inventory rating is used it should be done with great care. Validity is fairly high but comes with a caution. Once again the issue of people’s judgments and bias comes up (Spector, 2008). Job analysis is useful to I/O’s but must be carefully considered to assess validity (Spector, 2008). The job analysis provided by O*NET.gov was accurate and comprehensive but one could see that it is not possible to pinpoint every aspect of the job. Some parts may not apply or may apply to one place of employment and not another. Of course there are also the possible omissions such as the Urine Analysis under tools and equipment. This writer does feel that this particular analysis was reliable and valid based on first-hand knowledge of the field. Performance Appraisal Methods There are two types of appraisals; one is objective and the other subjective. Objective appraisals are a way to measure things like absences, or productivity. This would be a simple way of rating people in certain vocations where showing up and meeting a quota is important. Take people that work in a factory and need to produce high volume; this is one example of where this type of appraisal method would be beneficial. Certain aspects of performance can be measured very well using an objective approach but several weaknesses stand out. One is that the object being measured is not always clear; the other is that it is prone to human error (Spector, 2008) There are several subjective appraisal methods: the graphic-rating form; and many behavior-focused rating forms. These are more likely to be used and measure both trait performance and general aspects of performance (Spector, 2008). Graphic-Rating Form A graphic rating form is a chart with several areas that can be rated with choices either numbered or with other terms such as frequently to never at all (Spector, 2008). It is a way to make an evaluation on many dimensions relating to a particular job. This is an efficient way to get an overall picture. Behaviorally Anchored Rating Scale (BARS) The BARS is a way of evaluating performance on a behavioral level. Relevant job expectations or behaviors are listed and the evaluator will find the choice that best describes an employee’s level of performance along a continuum (Spector, 2008). Mixed Standard Scale (MSS) A MSS has several statements that describe performance or behaviors with three choices that describe a particular level of performance (Spector, 2008). The three choices are randomly placed but they represent good performance, satisfactory performance and poor performance (Spector, 2008). This method like others gives a good overall picture but lacks the details that may surround poor performance. Behavior-Observation-Scale (BOS) The BOS is a way to measure behaviors using a percentage. Instead of describing how well a person responds it describes how often the behavior is seen. One rating could be â€Å"Stays on Task† and the evaluator or observer is to estimate using percentages how well the employee stays on task (Spector, 2008). The BOS is also similar to a mixed-standard scale because it uses critical incidence and either a poor or efficient behavior but; instead of rating behaviors the BOS rates frequency (Spector, 2008). One of the criticisms of the BOS is that to an outsider it may be hard to interpret (Spector, 2008) Conclusion This has been an overview of job analysis, perforamance appraisal, and the concepts of reliability and validity. We have seen that job analysis can be a great source of information. Not only does it provide details pertaining to a particular job but the job analysis can also help in the business world by providing possible legal and ethical issues, training program development and to help establish salaries just to name a few. We also know that there are several methods used to rate an employee’s performance which one is utilized depends on how detailed and what type of information needs to be measured. Lastly as with most other assessments, ratings, and measurements the reliability and validity of any job analysis is open to bias, and other human factors. All of these things must be taken into consideration and critical thinking generally applies.

Disobedient Customers and Employee Turnover Intentions

Disobedient Customers and Employee Turnover Intentions Introduction â€Å"The customer is always right† is a slogan popularized by the management to encourage their staff to take customer complaints seriously (Zikmund Babin, 2006). The underlying assumption is that customers are always â€Å"rational and functional† in their encounters with employees (Harris Reynolds, 2003).Advertising We will write a custom research paper sample on Disobedient Customers and Employee Turnover Intentions specifically for you for only $16.05 $11/page Learn More While honest customer feedback is vital in improving business services or products and growth, addressing unrealistic expectations and requests can affect employees’ morale, leading to high turnover rates (Ben-Zur Yagil, 2005). Therefore, business owners should protect staff from deviant customers to improve employees’ satisfaction, increase confidence in their work and reduce turnover intention. Research shows that there are a variety of fact ors which affect employees’ turnover intentions. According to Harris and Reynolds (2003), such factors may include consumer aggression, job satisfaction, workload, distributive justice and management style. In-depth research reveals that some of the aforementioned factors have positive influence whereas others have negative impact on employees’ turnover intentions (Harris Reynolds, 2003). Research Question The research question for this study is as follows: does customer deviance influence turnover intentions in the service industry? Research Objective The objective of the study is to identify the effect of customer deviance on turnover intentions in the service industry. Background Research Research shows that unruly customers cause psychological and emotional stress to staff through verbal abuse, unreasonable requests, and disrespect for company’s policies (Harry Reynolds, 2003). According to a study conducted by Zikmund and Babin (2006), some customers disp lay verbal aggression that affects employees’ turnover intention. As employees play a mediating role between employers and customers, they may suffer from emotional exhaustion (Harris Reynolds, 2003). When employees face aggression and pressure from their employers, they are likely to develop psychological stress. Harris and Reynolds (2003) point out that psychological stress in the workplace undermines staff morale and job satisfaction, which increases turnover.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this view, Zikmund and Babin (2006) emphasize that support from the management can help staff to deal with hostile clients. Ben-Zur and Yagil (2005) highlight that lack of organizational support and customers’ deviance can cause â€Å"burnout, emotional exhaustion, and low self-esteem† among the personnel. This eventually affects employeesâ €™ productivity and retention. Thus, customer deviance coupled with a lack of organizational support can increase turnover. Research conducted by Zikmund and Babin (2006) also confirms that burnout among employees often occurs due to consumers’ deviance, which leads to undesirable outcomes such as diminished performance, customer dissatisfaction, low commitment to organizational goals and absenteeism. It is therefore beyond reasonable doubt that burnout directly affects employees’ turnover intentions. It is shown that there are personality resources such as optimism and hardiness that keep employees from burning out due to customer aggression (Zikmund Babin, 2006). Numerous studies compare the difference in turnover among employees in different employment sectors. Previous research demonstrates that professionals such as doctors rarely encounter customer aggression, hence they have more job satisfaction than e.g. bank workers and other employees (Harris Reynolds, 2003). Consequently, doctors are less likely to leave their job or absent themselves from it. The research conducted by Harris and Reynolds (2003) also shows that the majority of employees in different sectors get little pay and experience pressure from their bosses, yet they are less likely to leave their jobs, in contrast to those who have to cope with customer aggression. Zikmund and Babin (2006) reiterate that independence in one’s job helps to overcome customer aggression. For instance, while the customer is always right, the doctors can rarely be questioned for their actions, unlike banks and factories employees (Ben-Zur Yagil, 2005). In other words, professions where workers are protected from customer aggression record low turnover intentions. Hypothesis The study will test the null hypothesis that there is no difference in turnover intentions between bank employees (front-desk staff) and factory workers.Advertising We will write a custom research paper samp le on Disobedient Customers and Employee Turnover Intentions specifically for you for only $16.05 $11/page Learn More Research Design Previous researchers have relied on survey methodology in order to obtain anecdotal observations on customer aggression and employees’ turnover intentions (Harris Reynolds, 2003). Numerous theories presented in the past have been empirically tested through use of multiple methodologies. However, research-based studies have been proved to be more reliable. Therefore, the study design will involve a descriptive research design. In this case, the research will be qualitative in nature. The study will have dependent and independent variables. Customer deviance will be used as an independent variable. On the other hand, there will be key dependent variables in the study. These will include turnover intention, job satisfaction, customer incivility, and organizational/management support. The study will draw its participants from the front-desk and management staff that spend most of their working hours interacting with customers responding to their problems, queries and complaints. Interview method will be used to collect data from the participants. Each respondent will be interviewed in a 15-minute session using semi-structured questions. The key focus will be on customer incivility, management support, and turnover intentions. It is important to highlight that information provided by participants will be treated as confidential. Data analysis will involve thematic analysis method. Sampling Approach The study focuses on employees’ response to customer aggression. Therefore, the sampled participants will strictly include people who are in banking industry and factory jobs. Moreover, the participants must have ample and direct contact with customers. A convenient sample of 25 participants will be picked from the staff of a bank and a factory. It will consist of 10 front-desk staff (bank), 10 factory work ers, and 5 managers/supervisors. The participants will be selected through random sampling. Moreover, the researcher may use simple but stratified method to sample out participants depending on the nature of employment, age, sex and employment duration. In order to facilitate this procedure, a preliminary request for participation will be sent to the institutions to obtain approval and informed consent. Upon approval, the researcher will schedule the interview dates to collect the data.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Possible Types of Secondary Data Secondary data for hypothesis testing will be obtained from existing sources when primary data is unavailable. Zikmund and Babin (2006) outline four different forms of secondary data, namely, published data, which include personnel records, government reports, public sector reports, and electronic records. Journals, books, and periodicals archived in libraries are the major sources of published data (Zikmund Babin, 2006). These sources will be used to obtain and compare data acquired by different researchers in their study. Data published in periodicals and journals will be preferred since they are often reliable and present-day. Personnel records will encompass personal communications that can be used as sources of secondary data (Landrum, 2014). Personal letters and diaries can provide information, but efforts must be taken to eliminate any bias they may contain.  According to Zikmund and Babin (2006), government reports, particularly â€Å"sur veys, tax records, and census data†, can also provide secondary data for hypothesis testing (p. 37). They are widely available on official government websites and databases. In addition, public/private sector reports published by various institutions contain information that can be useful in the research (Landrum, 2014). Documentaries and films provide electronic data that can also be helpful in the study. To test the study’s hypothesis, the researcher will use more than one type of secondary data (Landrum, 2014). Government reports, newspaper/magazine articles, and private sector reports will be useful sources of secondary data. These sources will provide useful statistics on turnover rates in the banking and manufacturing industries. This will allow the researcher to compare turnover rates between factory and banking staff. Possible Measurement Benchmarks and Scales A benchmark indicates the critical point at which the difference between the sample mean and the expect ed value becomes significant, that is, it supports the null hypothesis (Landrum, 2014). A p-value indicates the acceptable level of significance of a test (Zikmund Babin, 2006). In most studies, the p-values of 0.1, 0.05, and 0.01 are used as benchmarks for acceptable levels of type I error. When the value obtained from statistical tests, such as t-test or Z-test, is lower than the benchmark value, it indicates that the difference is significant or the null hypothesis is not supported.  According to Zikmund and Babin (2006, p. 155), the main scales used to measure variables include â€Å"nominal, ordinal, ratio, and interval† scales. The nominal scale classifies variables into mutually exclusive groups while the ordinal scale organizes data in a ranking order or hierarchy. In an interval scale, the difference between any two values is fixed. On the other hand, a ratio scale is similar to an interval one, but contains â€Å"a true zero point† (Zikmund Babin, 2006, p . 157). The type of measurement scale to be used in research depends on the nature of the study variables.  The proposed research will use a single measurement benchmark, namely,  p = 0.05. Higher values than 0.05 will indicate an acceptable level of significance, i.e., the null hypothesis will be accepted. To measure turnover intentions, job satisfaction, customer incivility perceptions, and organizational support, the study will use the Likert (interval) scale. This scale will provide quantitative differences between the participants’ responses with respect to the four study variables. Data Collection As mentioned earlier, data will be obtained from secondary sources such as books, journals, periodicals, government reports amongst other published materials. Primary data will be obtained from structured interviews. The researcher will email all the participants in advance in order to explain to them the intent of the study and to assure them about the confidentiality of the information that they are to provide during interviews. Responses given by participants will be entered into the MS-Access database for easier analysis. Data Analysis A statistical package may be used to analyze data in order to determine the validity of scales used. SPSS and Microsoft Excel will assist in calculating statistical frequencies (Landrum, 2014). Use of hierarchal regression will aid in comparing the effect of independent variable on the dependent variable such as turnover intensions and level of satisfaction. A co-relational analysis will help to establish the relationship between customer’s deviance and employees’ turnover intentions. Results Upon examining the behavior of employees in various work environments, the researcher will be able to establish the relationship between customer deviance and employees’ turnover intentions. The researcher will consider all demographic factors such as age, sex, job characteristics and hours of interaction with customers. Discussion and implications Depending on the results obtained in the study and the laid objectives, the researcher will be able to make conclusions. Therefore, discussion will be conclusive by approving or disapproving the research hypothesis (Landrum, 2014). The conclusion will determine the implications of the research. Hence, the researcher will make recommendations based on the research implications. It is worth pointing out that major findings will help to formulate managerial implications such as reinforcement of customer orientation and distributive justice. Plans for analyzing the obtained data Upon conducting the interviews with the sampled set of employees, the collected materials will be organized and subjected to thematic analysis in order to find out types of data that occur with certain frequency, which will allow for initial qualitative evaluation of influence of the independent variable (customer deviation) on the dependent variables (turnover intenti on, job satisfaction, customer incivility, and management support). The standard data analysis scheme of editing, coding, and filing the information will be used (Zikmund Babin, 2006, p. 479). After that, the filed information will be evaluated in accordance with Likert scale, and a hierarchical regression will be employed in order to capture the qualitative differences between the responses of the interviewees. Statistical software can be used to determine the qualitative differences and allow for easier co-relational analysis of the obtained data. The null hypothesis can then be tested using the p-value method. Plans for analyzing the achieved results The results will be presented by describing the sampled set of workers, explaining the methodology used in the study, and displaying the results obtained in each of the steps of analyzing the data. The null hypothesis will then be accepted or rejected (depending on the result of the p-value test), and, in case of the positive outcom e, the research question (â€Å"Does customer deviance influence turnover intentions in the service industry?†) will be answered along with presenting the quantitative results obtained. Perceived lacunae of the results will be subjected to discussion. The discussion will also include a comparison between the outcome of the research and the data that is present in secondary sources (reports, journal articles, books etc.) related to the topic, as well as possible explanations for the achieved results. The implications of the study will also be considered, and recommendations based on them will be made. References Ben-Zur, H., Yagil, D. (2005). The Relationship between Empowerment, Aggressive Behaviours of Customers, Coping, and Burnout. European Journal of Work and Organizational Psychology, 14, 81-99. Harris, L. C., Reynolds, K. L. (2003). The Consequences of Dysfunctional Customer Behaviour. Journal of Service Research, 6, 144-161. Landrum, E. (2014). Research Methods for B usiness: Tools and Applications. New York, NY: Sage Publishers Inc. Zikmund, W., Babin, B. (2006). Essentials of Marketing Research. Mason, OH: Cengage Learning.

Basic English Curriculum for Teaching ESL

Basic English Curriculum for Teaching ESL The following grammar points will provide students with a solid base to build their English speaking and comprehension skills. Specific points are included in notes for the various grammar points. Grammar These are important grammar objectives for basic English courses. Present simple/present continuous (present progressive): Contrast between habits and temporary actions.Past simplePast continuous: Focus on use with the past simple to describe interrupted actions in the past.Present perfect: Focus on the use of present perfect for unfinished time- i.e. the duration form. Focus should also include adverbs commonly used with the present perfect, such as since, for, just, already, and yet.Future with will: Contrast this form with future intentions form- i.e. future with going to.Future with going to: Contrast this form with future predictions form- i.e. future with will.Present continuous (present progressive): Use for future intentions and plans, discuss similarities to future with going to.First conditional (real conditional): Used for probable or realistic situations.Modal verbs of deduction: Use of must be, might be, and cant be in the present.Some or any: Call to attention the irregular use of some in requests and offers.Quantifiers: too, enough, a lot of, a few, much, many (in question and negative forms), and others. Prepositions of place: in front of, opposite, behind, between, across, and other terms.Prepositions of movement: straight on, on your right, past the house, into, out of, and other prepositionsCommon phrasal verbs: get on with, look after, fed up with, put off, make up, and other verbs.Verb and gerund: like doing, enjoy doing, go swimming, etc.Verb and infinitive: hope to do, want to do, manage to do, and other examples.Basic verb and preposition combinations: listen to, arrive at, go through, and other combinations.Comparatives and superlatives: taller than, more beautiful than, as tall as, happier than, the tallest, the most difficult, etc. Listening Skills Listening skills should include the ability to understand and act on basic information in the following situations: Personal information: name, address, telephone number, nationality, etc.Telling timeNumbers: cardinal and ordinalSimple directions and prepositions of placeSpellingSimple descriptions of people and places Vocabulary These are some topics and categories of vocabulary that are important to learn at the beginner stages: Descriptions of people, such as looks, character, and familyFood, drink, and restaurantsLikes and dislikesHome, rooms, furnitureTown and countryShops and shoppingWeatherTime, the seasons, months, weeks, days, and related termsFilms and televisionLeisure and interestsHolidays, travel, and hotels Language Functions Language functions concern chunks of language which provide essential phrases for everyday use. Introductions and Greetings: How do you do? Pleased to meet you. How are you? Asking for Information: How do you spell ____? How do you pronounce? Where is the nearest bank? What does X mean? Offering: Can I help you? Would you like some ____? Requesting: May I have a coffee? Could you help me? Inviting: Would you like to come with me? Suggesting: Shall we go out this evening?Lets have some lunch.Why dont we play some tennis? Asking for Descriptions: What is he like?What does it look like? Buying and Selling: Which size are you?How much does it cost? Asking for Directions: Excuse me, where is the train station?Where is the nearest bank? Giving Advice: You should see a doctor.I think he should work harder.

Hayek's Economic Theory Essay Example | Topics and Well Written Essays - 1750 words

Hayek's Economic Theory - Essay Example history. The Hayekian business-cycle theory is a fusion of the Austrian theories regarding money, capital as well as prices, generally conceptualized as the Austrian theory of business cycles, which itself was based on Mises’ theory of money and credit (Boeettke, 1992). The Austrian theory of trade cycles was inspired by Knut Wicksell’s contributions on the relationship between money and interest while Ludwig von Mises became the first economist to bring together Wicksell’s monetary dynamics with Bohm-Bawerk’s capital theory, which led to the first Australian trade-cycle theory. Hayek developed and made the theory official while reinforcing it with insights from David Ricardo and John Stuart Mill in 1967. Generally, Hayek argues that any monetary disturbance such as an increase in the stock of money reduces the interest rates to levels below the equilibrium thereby stimulating an increase in capital and reallocation of resources in the manufacture of intermediate (capital) goods rather than consumption goods (White, 1999). Consequently, this triggers a rise in the cost of capital goods and a subsequent drop in the price of capital goods, and later the entire structure of the production system, which entails the conversion of raw products into finished products for utilization by consumers, is completely shifted (Zera, 2013). In that respect, the Hayekian Economy theory demonstrates how a monetary disruption can prompt an inter-temporal disco-ordination in economic activities, the manner in which the disco-ordination eventually becomes recognized and addressed through money-induced disco-ordination. Hayek conceptualizes that the injection of new money through credit markets inhibits the level of interest thereby inducing an inter-temporal misallocation of resources, thus, leading to the production of capital goods that are

Strategic Corporate Finance( case study) Study Example | Topics and Well Written Essays - 2500 words

Strategic Corporate Finance( ) - Case Study Example The company prices have experienced a steep fall in prices. The assets might be highly overvalued in the markets. However, to give some relief, the shareholders equity is twice that of the number of shares that have been floated in the market. The fall in profits has also contributed to a fall in the NAV per share figures. The WACC is a reflection of company’s cost of taking funds from equity and debt sources. Each source of finance has been provided with the respective weights and in the present situation; the equity weighs more than the debts in the WACC formula. This means that the company is operating with high levels of equity finance and can undertake expansionary opportunities based on the scope for developing debt finance. The WACC represents the investor’s risk of taking in the particular investment. The company’s WACC is 3.63% and it very low representing opportunities for investors to invest into the company. The average price earnings ratio of the retail industry is prevailing at 15 while for Morrison’s, the P/E ratios remains around 2. This implies that the company is operating at very low profit scales. The industry is performing greater and Morrison’s profits earnings are far below industry average. However, this is relative to the number of shares floated by the company. In relation to the equity base, the company is operating with very low profit margins and needs to scale up its revenues in order to remain competitive within the industry. The value of Morrison’s share derived by way of the dividend growth model can be estimated by dividing the dividend declared for next year by the cost of equity. In this case, the share price stands at This price is much lower than the prevailing market price of Morrison’s share in the markets. The present market price for company’s share is operating at GBP 196 per stock. The company has seen a huge fall in share prices from GBP 357 to GBP 196 in the 52 week scenario. The

It is about culture(Anthropology) Essay Example | Topics and Well Written Essays - 500 words

It is about culture(Anthropology) - Essay Example The end of First World War did not get any relief to the peasants. First the Socialists took over, and then the Fascists took over from the socialists. But it seemed that the condition of the peasants remained the same. They were first oppressed by the landlords, then by the Socialists, then by the Fascists and the Landlords. The food was always in short supply, meat was a rarity. Ironically during times of war the peasants in the villages fared a lot better than those living in the cities, as they could live of the wild. And many people in the cities use to go to the rural area to get some food of there. The Barter system was also very prevalent. People worked for food and traded various items to sustain themselves. The degradation of Women is also covered very thoroughly in this chapter. They were encouraged not to work. They were also not encouraged to educate themselves. They were generally encouraged to stay at home. The Fascists further painted women who did not marry or bear c hildren or selfish or unattractive. While Women were expected to be virgin till marriage, men were expected to show of their virility before that. This created a situation where prostitution thrived. This had a psychological impact on women in Italy long after the war was over. There is a brief coverage of the family structure as well. While the male was the titular head of the household, his wife generally ran the family. Sharing of food with less fortunate neighbors even though the quantity was low was common. The fascists and the socialists are also given their due coverage and it is not a flattering picture. While the socialist’s looted shops and farms, apparently to redistribute the wealth, but in reality it was to benefit a few. While the fascists did not make an attempt to cover up their intentions and joined hands with landlords and other wealthy people to wreak havoc on the peasants.

Marketing Strategy for Low Income Consumers

Marketing Strategy for Low Income Consumers After evaluating the Case Study Unilever in Brazil(1997-2007): Marketing Strategies for low-income consumers the following points are credible. After the long recession period Brazils economy is growing and that is reflected on consumers purchasing power(Increased by 27% for the poorest 10%) and market is also growing with 17% annual rate. After analysing various options, I think it would be beneficial for Unilever to choose a strategy for Market development by introducing existing brand from its Latin American portfolio like Ala. New Marketing Mix should consist Good Quality, Low Price, Attractive packaging, Specialized Distribution system and Promotion. Changes in a new marketing strategy is urgently required for Unilever as PG is very aggressively reactive (By acquisition, re-imagining and re-positioning of brands.) Ala should be priced $1.55/Kg (Approx) and should be launched in both box and sachet packing. Sachet packing will be offered with free extra quantity due to cheap packaing cost. We can introduce 2kg 3kg bags with attractive price. Unilever should introduce a new distribution management system that includes both Generalist Wholesaler and Specialized Distributors. Unilever need to build direct relationship with 75,000 small shops by giving credit and incentive. Unilever also be having an option to start production of Ala in NE region, as government is providing lot of tax Incentives that will help Unilever to produce at low cost. Consumer Behaviour Like any other country Brazilian consumers also have their own beliefs, values and lifestyle. Washing is one of the major activity for women in NE and various sentiments and emotions like pride, care, pleasure and satisfaction are attached to it. Washing is a medium of socializing for women in NE, because only 28% household own a washing machine and mostly they wash their clothes in a public laundry, river or pond. Women in NE wash clothes using laundry soap and around 73% thinks that for cleaning clothes bleach is necessary. Current usage of detergent powder is just for giving good smell to clothes. Decision making process for buying a detergent powder in NE is based on several criteria as shown in Table 1. (Solomon et al, 2009 p.155) Table 1: Evaluation Criteria [Source: Exhibit 5 : Unilever in Brazil Case Study] 30% (51.06 Million) of Brazils population earn less than $125 a month. More specifically 25.4miliion in NE and 25.62 Million in the SE.NE consumers are very price sensitive. Diagram 1 Around 40% of Northeast population is illiterate and they generally buy products on the recommendation of local shopkeepers, word of mouth, television advertisements, visual identity and graphics. (Solomon et al, 2009 p.158) In spite of low Income, NE consumers are very self esteemed and sensitive about their social status and cleanliness, so they wash clothes more frequently 5 times a week compare to 3.9 times a week in SE. Washing can be considered as Ego need (Higher-Level Need) for NE consumers according to Maslows Hierarchy of Needs. Abraham Maslow (1970) in his study of Consumer behavior proposed a Hierarchy of Needs and related Products. And refereed Self esteem as Ego based need. (Solomon et al, 2009 p.161) Physiological Need (Water, Food, Sleep) Safety Need (Security, Shelter) Belongingness (Love, Friendship, relationships) Ego Needs (Prestige, status, self esteem) Self Actualization Higher -Level Needs Lower-Level Needs NE Customers needs with respect to washing is more Ego based (Pride, Self Esteem Status) Diagram 2: Maslows Hierarchy of Needs and related Products (Maslow, 1970) [Adapted and modified from Solomon et al (2009), Marketing Real People,Real Decisions,Page 161.] Market Analysis Major Brands in Market Unilever is a Market leader in Brazils detergent powder market with 81% Market share followed by PG with 15% market Other local brands(4%). In Northeast region Unilever is having 75% market share followed by PG 17.5% and others with 7.5% market share. NE Detergent powder market is growing with 17% annual growth. Table 2: Main Players in NE Detergent Market [Source: Exhibit 7 : Unilever in Brazil Case Study] But unlike NE Detergent powder market, Laundry market ($102 Million, 81,250 tons) is totally different and growing with 6% annual growth, Unilever is a market leader in Laundry soap market as well with one brand Minerva (19% market share) and major competitor for Unilever is ASA with a brand Bem-te-vi (11% market share). Table 3: Main Players in NE Laundry Soap Market [Source: Exhibit 7 : Unilever in Brazil Case Study] Strategic Competitive Analysis Unilever has segmented market by geo-demographic segmentation based on Income(High Income Low Income) and geographic locations (SE NE) and currently targeting the high income consumers in SE.(Solomon et al, 2009 p.215-220) Unilever has positioned their products in market with respect to various key features of products like Omo with remove stain with low quantity, Minerva with Emotional appeal and Pleasant smell and Campeiro with Low cost. Whereas PG has started reacting very aggressively after taking in consideration of growing Brazils economy by acquiring Quanto, Odd Faces and Pop from Bomrill. And after making some manufacturing changes, launched Quanto as Ace, Odd Faces as Bold and kept Pop (the low price brand) unchanged. PG positioned their products like Ace with Whiteness, Bold with Softness and Pop with low cost. Table 4: Current Strategies of Various Brands ASA (Local Brazillian Comoany), also segmented market by geo-demographic and currently targeting Low income consumers in NE. ASA positioned its brand (Invicto) in market by focusing the low income consumers. Invicto is one of the key competitor of Campeiro in low income consumer segment. After analysing the complete market situation, I found that currently PG is the most active player of the market though PGs market share is not much high (As they acquired all the three brands this year.). So I think PG will give very tough competition to Unilever in a long run. SWOT Analysis The SWOT analysis is the method of understanding Internal and External Environment of an organization (Kotler 2000, Page 46 and Solomon et al, 2009 p.66). SWOT analysis of Unilever provides a summary of Strengths, weaknesses, opportunities and threats. Strengths Threats Opportunities WeaknessesInternal Environments External Environments Diagram 1: SWOT Analysis Internal Environment Strengths Good Market reputation with 75% market share. High quality products Differentiated Products Brand Awareness Weaknesses Demographic market Segmentation Weak distribution system Lack of Expertise in Customer relationship Management Week RD and marketing expertise External Environment Opportunities NE is a very high potential market (48 million). NE detergent powder Market is growing by 17% annual growth. Unilever can capture NE low income market to enter first in it. Increase in purchasing power of poorest 10% consumers. Brazilian government providing tax incentives for encouraging investment in NE. NE women wash clothes more frequent then SE, so it leads to higher consumption. Threats Economic downturn might affect the growth and sales. PGs RD and Marketing Expertise Cannibalization Local NE detergent manufacturers. Marketing Strategy Segmentation Diagram 2: Distribution of Social Classes Northeast Southeast Unilever had segmented the complete Brazilian market into two segments based on location and Income (demographic Segmentation). (Solomon et al, 2009 p.215-220) But I think Unilever need to create a new segment that will focus consumer in Social class E- E+, because we have 53% (25.44 million) in NE and 21% (25.62 million) in SE. Both the region is having equal number of low income consumers (as per percentage of total population in region). So this new segmentation will target not only NE low income consumer but SEs low income consumers as well (30% (50.70 Million) of Overall Brazil population). Table 5: Distribution of population as per social classes [Source: Exhibit 2 : Unilever in Brazil Case Study] Targeting Market Till now Unilever is a Market leader by targeting High Income Consumer segment (SE). For entering into Low income consumer market, Unilever need to prepare and implement a new targeting strategy because its a very huge market segment (53% NE and 21% SE). So what will be the Unilevers possible targeting strategy? Igor Ansoff (1957) in his study on Strategies of Diversification suggested a marketing tool (Market growth Matrix) and as per Ansoffs market growth matrix, Unilever is having two potential options out of four: Unilever is targeting new market segment, so option 12 automatically neglected. (Ansoff, 1957 p.113) Existing Product New Product Market Penetration Diversification Market Development Product Development Unilever can launch a Completely New Product in NE after RD and according to NE customers need. Unilever can Re-position existing brands or launch brand from existing international portfolio. Market. Diagram 3: Ansoffs Market Growth Matrix [Adapted and modified from Ansoff ,(1965), Corporate Strategy ,Page 109.] Existing Product in Existing Market (Market Penetration) Unilever is already having 87% (National Average is 81%) market share in SE with three brands. New Product in Existing Market (Product Development) Unilever is a market leader in SE higher Income segment, so no need to launch Ala. Existing Product in New Market (Market Development) Market Development can be the best strategy for Unilever in current scenario because Unilever is already having a good brand image in NE. Unilevers main challenge is to develop a market and try to change the washing habit of Low Income consumers by shifting them to detergent powder from laundry soap. New Product in New Market (Diversification) Diversification is the most risky option compared to the others because we are moving into the market with a New Product in which company is having very little or no experience. Market Penetration Product Development Market Development Diversification Low Risk High Risk Diagram 4: Risk associated with Market strategies In the current situation Unilever should choose the 3rd Option (Market Development), because Unilevers existing market (SE) is already developed with 87% Market Share (Option 12) and currently Unilever is looking for expand his business in NE and to capture low income consumer in SE as well. What all options are currently available to Unilever in Market development? Positioning the Product (Marketing Mix) Positioning Positioning New Brand in NE market by fulfilling customers need Distribution Specialized Distribution High availability Price Low Price (affordable) Product Fulfill NE Consumers need Good Smell Low Price High Quality Promotion TV Advertisements Sponsoring local Events Sample distribution Diagram 5: Marketing Mix [Adapted and modified from Ansoff , Lars Perner, 2010 http://www.consumerpsychologist.com/cb_Segmentation.html.] Product Strategies Unilever is having four options to position Product in NE market. Brand Extension of Omo (A cheaper version of Omo): It is a very risky option and will lead to high cannibalization. (Solomon et al, 2009 p.290) Re-positioning Minerva: It can be an option but Minerva is a bit costly product ($2.40 WP) for Low income consumers and reducing price and compromising in Quality can damage a brand image and lead to cannibalization. Re-positioning/Brand Extension Campeiro: Camperio is available in the market since 1984 and having just 6% market share. It is currently positioned as a Cheap Low Quality product in NE consumers, so Re-positioning of Campeiro is very time taking and a costly affair. (Solomon et al, 2009 p.228) Introduce a brand from the international portfolio: Without taking risk with existing brands, this can be a potential option for Unilever to introduce a new brand from its international portfolio like Nevex, Ala or Marsella (Latin America). I think It can be Ala (Means WING in Portuguese), only brand that is having a meaningful name. Ala can be positions between Minerva and Campeiro in terms of quality and below Campeiro in terms of price by effective marketing planning. Since NE consumers like Omo very much and currently use detergent powder just for good smell, so the fragrance of the Ala should be same as Omo and if possible Unilever should launch Ala in 2 or 3 different fragrances. Alas Packaging should be Proper, Attractive and cost effective packaging. Ala should be available in the market in a pack of 1kg, 500gm in both cardboard pack and plastic pack (Save detergent from moisture) and 250 gm 100gm in plastic sachets. Plastic sachet cost just 30% of Cardboard pack, so Unilever can offer consumers an additional quantity in plastic bags in same price. Ala will be priced between $1.5 and $1.6 per Kg, so we can easily offer an extra 20% to 25% quantity in plastic bags as Cardboard box cost $0.35 and Plastic Pack $0.10. (Solomon et al, 2009 p. 307 and Kotler, 2009 p.195) Table 6: Product Packing Matrix *Extra Quantity on plastic bag because of low cost of packaging Consumers always get attracted by special offers and additional quantity of product and since Unilever is the pioneer in the market, it will help Unilever to achieve good market share. While launching Ala, we can give some introductory offers like buy 1kg and get 500gm and 2kg and get 1kg free. Pricing Strategies Currently Unilever has priced (Whole Sale) product Omo with 22.45%, Minerva with 11.63% and Campeiro with 9.68% profit. Ala will also be priced with 9.15% (Approx) profit to wholesalers at $1.55 (Approx) that will be the lowest priced detergent powder available in the market as per the data available in case study. Best quality product in the lowest cost will be the USP for this Ala. (Solomon et al, 2009 p.370-374) Table 7: Cost Profit Calculation Matrix [Source: Exhibit 10 : Unilever in Brazil Case Study] Plastic Sachet packing reduces total cost of production by 25%, but NE consumers are having special attachment with boxes and Plastic Sachet Packed Product is assumed as low quality product. So we will introduce Ala in both box and plastic sachet packing where on the latter we give 25% extra quantity. Table 8: Profit difference in Box Sachet Packing *will offer 25% extra quantity Promotion Strategies Currently Unilevers promotion strategy is 70% above-the-line and 30% below-the-line. But for Ala it need to be changed to 40% above-the-line and 60% below-the- line, as low income consumers more attracted and relies on word of mouth publicity, small shop displays, holdings, sample distribution, free gifts etc. But moving towards below-the-line promotion not only Unilever can achieve better results in a low income consumer market but can also save money on promotions. (Solomon et al, 2009 p.37, 398-406) Ala should be promoted with the key messages like best quality, good smell, Care, Pride and self esteem. Ala will Packed in colorful box and sachet with the indication of quality and good fragrance by showing flowers etc. Point of purchase also need to be modified accordingly because several time consumer make decision changes by viewing point of purchase promotion and shopkeepers advice. (Solomon et al, 2009 p.167) Shopkeepers also need to be taken in confidence by providing credit and incentive. Target Audience (Women between 20 -50 years) Budget and Promotion Objective ($0.20/kg and Emotional appeal (Like Care, Pride and Good Smell) Designing Advertisement Media Type (TV, Outdoor Advertising, Public Relations and Sales Promotion by sample distribution, shop displays etc). Evaluation of Promotion Diagram 6: Promotional Strategy development [Adapted and modified from Solomon et al ,(2009), Marketing Real People Real Decesion ,Page 109.] Distribution Strategies The most important thing to make any product successful and to increase revenue, sales and market share is a good distribution system. You cant sell, what isnt there7 (Solomon et al, 2009, Page 494) With the Ala, Unilever is targeting to gain business in a low income consumer market that will be possible only when the product will be available on traditional retail shops (Main point of purchase for Low income consumers). For targeting the high income consumers in the big supermarket Unilevers current distribution system is well sufficient but to target low income consumers Unilever should take help from specialized distributors as well. (Solomon et al, 2009 p.498-500) Unilever need to make some changes in the distribution system by creating the proper mix of Generalist Specialized distributors, so the product will be available at as many as locations possible. New distribution mix can be applied in SE as well because there are also 21% of low income consumers. New distribution system will not only captures more ground area but also reduce the cost of distribution.